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82% of companies state that customer retention costs less than customer acquisition.

UTM tagging is a tool that helps you track the effectiveness of online campaigns and better understand which channel your traffic is coming from.

In this article, we'll take a look at what closed-loop marketing is, what its benefits are, and how to implement it in practice to achieve the best results.

If your products aren’t showing up at the top of search results, no one will click on them.

It is important to consider not only the text of the CTA, but also how and where it is located on the page, what colors are used, and what emotion it evokes.

Effective mobile app promotion is especially relevant ahead of the sales season and winter discounts when consumer interest in this category is at its peak.