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How do you determine which ads resonate best with your target audience? Google Ads Shopify conversion tracking provides you with all the necessary data.

83% of people entrust referrals, relatives, friends, or colleagues and admit that this is the most reliable source of information.

AIDA is a relevant marketing model leveraged by competitive businesses in various contexts.

Everyone who wants to run a successful Shopify business needs effective SEO tools to optimize their Shopify store and increase visibility in search results.

The Promodo team has been closely monitoring the dynamics of the Ukrainian online market since the beginning of the full-scale invasion.

Today, we'll take a close look at the main eCommerce KPIs, their meaning, calculation formulas, and benchmarks for businesses to achieve marketing success.