Top Shopify SEO Tools to Boost Your Online Store's Visibility

Today, we’ll share the most effective SEO tools to make your Shopify site appear higher in search results and drive more organic traffic.

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Why You Need SEO Tools for Shopify

Everyone who wants to run a successful Shopify business needs effective SEO tools to optimize their Shopify store, increase visibility in search results, and attract quality leads. 

Our time-tested and proven Shopify SEO tools will help you with: 

🟠 Site indexing 

🟠 End-to-end SEO optimization

🟠 Faster site loading

🟠 Optimized images 

🟠 Enhanced navigational structure

🟠 Optimized metadata

🟠 Site performance monitoring. 

What is more, SEO reporting and analytics tools will enrich your Shopify performance with invaluable insights into website functioning, customer behaviors, and competitor analysis. That’s how you’ll make informed decisions and adjust your Shopify strategies.

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Tailored Shopify SEO Strategies by Promodo

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Advanced SEO tools will empower you with actionable insights whether you are running a dropshipping business or selling handmade products. Our top 20 SEO tool picks for your Shopify business will come in handy for: 

🟠 Keyword research 

🟠 Backlink building

🟠 Content optimization.

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20 Best SEO Tools for Shopify

We have picked the 20 most effective SEO tools for Shopify to optimize your business.

SEO Tools for Shopify Sellers 

1. Ahrefs

Ahrefs is among the top SEO tools that help Shopify operators explore their closest competitors. These invaluable insights let you know how you can outperform and stand out from the competition in search engine rankings. 

Core Benefits: 

• User-friendly interface 
• Enahnced management features
• Analysis of search traffic (Site Explorer) 
• Analysis of the site’s backlink profile (Site Explorer)
• Insights about keyword difficulty (Keywords Explorer) 
• Insights about search volume (Keywords Explorer)
• Monitoring of Shopify store's rankings (Rank Tracker)
• Discovery of top-performing content (Content Explorer)

Price:

• $99 monthly for startups and small businesses
• $199 monthly for SEO marketing consultants
• $399 monthly for in-house SEO teams
• $999 monthly for large marketing agencies and large businesses.

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2. Plug In SEO

Plug In SEO is an SEO optimization plug-in tool from Shopify with automated solutions that will evaluate your site’s SEO performance, detect gaps, and help you implement improvements. 

Core Benefits: 

The tool will help you audit your site and fix detected flaws: 

• Target keyword data in page titles and descriptions.
• Fix broken links that deter search engine indexing.
• Structure on-site data with JSON-LD.

Price:

• A 14-day free trial
• Small-size store:  $29.99 monthly for up to 200 pages 
• Medium-size store: $49.99 monthly for up to 2,000 pages
• Large-size store: $79.99 monthly for unlimited managed pages, including speed and SEO reports.

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3. Yoast

Yoast is a popular SEO company that provides a seamless SEO experience. 

Core Benefits: 

• Readability analysis to make content on your Shopify webpage simple and effective
• Evaluation of proper keyword use in your content
• Advanced XML Sitemaps to boost your visibility on search engines
• Easy website navigation owing to breadcrumb control
• Minimization of duplicate content owing to canonical URLs

Price:

Free version with restricted functions

Premium package of $99 a year.

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4. Screaming Frog SEO Spider

This SEO site audit tool will help Shopify sellers analyze their website on a deeper level and elaborate an enhanced on-site SEO strategy. 

Core Benefits:

• Directives audit 
• Efficient site crawling 
• Detailing of do-follow & nofollow links
• Identification and scrutiny of redirects
• Re-uploading crawls for further analysis
• Saving crawls  
• Viewing URLs blocked by robots
• Visualization of site architecture 
• Uncovering SEO insights

Price:

Free version up to 500 URLs crawl 

£259 a year with an unlimited crawl limit and advanced features.

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5. Semrush On-Page SEO Checker

This comprehensive tool will serve you as an easy-to-follow roadmap and provide full guidance to enhance page rankings for your Shopify website by suggesting semantically related words that match your webpage. 

Core Benefits:

• Delivers data on target content length
• Improves readability  
• Suggests backlink prospects. 

Semrush’s On-Page SEO Checker is ideal for Shopify store owners who want a comprehensive, 

Price: 

Part of Semrush subscription.

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6. MozBar

The MozBar SEO Toolbar provides Shopify store owners with real-time SEO metrics and backlink reports. The browser is an excellent way to optimize your Shopify SEO performance by evaluating your Shopify site compared to your nearest competitors.

Core Benefits:

• Evaluate and compare link metrics on SERPs 
• Assess competitor page link equity: domain authority, page authority, and backlink types: do-follow, no-follow, internal, and external.
• Focus on link-building opportunities
• Tailor a targeted backlinking strategy on Shopify
• Boost ranking potential. 

Price: 

Free download.

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7. 20North Instant SEO Indexer 

20North Instant SEO Indexer will be useful every time Google's web crawler indexes your updates. 

Core Benefits: 

20North Instant SEO Indexer is the indexing update tool that fastens the process by indicating all updates on your Shopify site in no time. Google will crawl your site again and make all indexing updates.

Price:

A 7-day free trial following $4.99 monthly.

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8. SEO Manager 

This SEO Management Automation Tool embraces moving parts, which are a nightmare once you try to track them manually.

Core Benefits: 

SEO Manager helps Shopify webmasters automate key SEO procedures:

• Google Trends and Google Analytics integration
• Metadata optimization templates 
• SEO performance scans in real-time
• Schema structured data markup for efficient indexing
• Real-time repairs of search engine indexing errors 

Price:

7-day free trial following $20 monthly.

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9. SearchPie 

This SEO-page speed optimization tool emphasizes wider site visibility, local search results, and site-loading speed.

Core Benefits:

• Provides up-to-date SEO performance reports
• Updates metadata
• Speeds up page loading speed with "instant page" preloading
• Detects and 404 errors 
• Detects long URLs at odds with proper loading and indexing.
• Provides JSON-LD structured data markup for efficient web crawler indexing.

Price:

• Starter plan is free of charge with 24/7 live chat support
• Premium plan: $39 monthly, with a 20% discount included
• Enterprise plan: $99 monthly with a 50% discount included.

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10. Google Search Console

Google Search Console is among the best free SEO tools for Shopify that will help you monitor your site performance and maintain a stable presence in Google Search results. 

Core Benefits:

• Core Web Vitals reporting
• Detection of crawl errors 
• Page URL inspection
• Traffic and website performance tracking
• Identification of indexed pages
• Indexing enhancement with sitemaps and URL submissions
• Measurement of site’s mobile-friendliness.

Price:

Free of charge.

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Keyword Tools for Shopify Stores

1. Google Keyword Planner

Google Keyword Planner is rather handy for Shopify store owners pursuing SEO-friendly content and wider audiences. 

Core Benefits:

• Uncovers relevant keywords suitable for your Shopify website content and ads
• Includes keyword metrics and keyword competitiveness
• Provides data keyword search volume fluctuations
• Estimates keyword bids to save you ad costs.

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Price:

Free of charge within Google Ads.

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2. Semrush

Semrush will elevate your Shopify SEO with optimized keyword research. You’ll discover unexplored keyword opportunities and fuel more quality traffic to your Shopify store. 

The tool is perfect for Shopify sellers seeking keyword ideas to optimize their content.

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Core Benefits: 

Semrush entails a vast choice of filters to help you zero in on the most relevant options. Customized filters will help you narrow down your results and target the most effective keywords for your content:

Seed word options:

• Broad match
• Exact match
• Phrase match
• Seed keyword variations.

Keyword volume: 

You may filter keywords by specific search volume ranging from 101-1000 to 1001-10000.

Keyword difficulty: 

The tool allows you to sort out keywords depending on their difficulty level

• Easy
• Hard
• Very hard.

User intent: 

You’ll identify keywords that align with specific search queries:

• Navigational
• Informational
• Commercial 
• Transactional.

Price: 

Free of charge as part of the Semrush subscription package.

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Analytics & Audit Tools for Shopify Stores

1. Google Analytics

Google Analytics will help you take your Shopify business SEO game to a new level. The tool embraces valuable insights into website traffic, user behavior, and analytical data. 

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The analytics software will help you track visitors from multiple marketing channels, including social networks and referring sites. 

Core Benefits:

• Dives deep into audience demographics
• Provides user flow reporting to navigate customer behaviors on your Shopify store
• Tracks conversions
• Measures the effectiveness of ad campaigns
• Aligns with Google Search Console & Google Ads 
• Enables a holistic Shopify SEO strategy.

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Price: 

Free of charge

Google Analytics 360 costs $12,500/month or $150.000 a year and is optimal for advanced analytics solutions for large businesses.

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2. Semrush Site Audit

The tool will help you improve your site’s health and resolve tech flaws. 

Core Benefits:

Semrush Site Audit provides an in-depth look at the health of your Shopify store’s site and suggests quick fixes.

Price: 

Part of Semrush subscription.

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Backlink Tools for Shopify Site Owners 

1. Ahrefs Backlink Checker

This versatile tool provides a comprehensive backlink analysis to explore more linking opportunities and watch for your closest competitors. 

Shopify store owners use the tool to compare their backlink profiles with those of competitors.

Core Benefits:

• Deploys the most powerful web crawler after Google 
• Provides backlink index every 15 mins 
• Delivers fresh backlink insights
• Analyzes core SEO metrics on your Shopify website: domain rating, referring domains, and backlinks
• Tracks your backlink profile 
• Provides an interactive overview of referring domains and pages
• Helps to build a solid backlink profile
• Enables to monitor your backlink profile in real time
• Helps you adjust your Shopify SEO strategy with a data-driven approach.

. Price: 

Part of Ahrefs subscription.

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2. Semrush Backlink Gap

The tool lets you compare the backlink profile of our Shopify site with the four closest competitors. This is a proper way to compensate for the missed backlink opportunities. 

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To tailor an efficient backlink strategy, synergize the Backlink Gap with Backlink Analytics and Link Building.   

Core Benefits:

• Analyzes competitor backlink profiles 
• Generates sites that link to your closest competitors
• Tells you whether it’s okay to backlink from these sites
• Turns data collection into an actionable plan. 

Price: 

Part of Semrush subscription.

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More Tools to Optimize Your Shopify Website 

1. Magical XML/HTML Sitemap 

Magical XML/HTML Sitemap is rated among the top Shopify SEO apps. This highly recommended SEO tool will let you create and publish customized sitemaps automatically. 

Core Benefits: 

Magical XML/HTML Sitemap:  

• Generates sitemaps in HTML
• Guides users
• Links your XML sitemap to Google
• Guides Google’s web crawler. 

Price: 

A 14-day free trial, following $1 monthly.

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2. VF Image Resizer & Optimizer

VF Image Resizer & Optimizer is an all-in-one tool to help you size and optimize image files for faster downloads owing to: 

• Correct image namings 
• Alt-text descriptions for users who can’t load images 
• Alt-text descriptions for search engine crawlers for enhanced indexing.

Core Benefits:

VF Image Resizer & Optimizer:

• Compresses your images for faster page loading
• Optimizes image file names with alt-text descriptions
• Supports JPG, GIF, PNG, HEIC, and WEBP image formats.

This is how you’ll make your images ideal for SEO. 

Price:

• Free for the first 200 images with $1.99 for the next 100 images, including first-week backup and support.
• $4.99 monthly for 800 images, plus 100 images more at $1.29
• $8.99 monthly and $0.79 per 100 images for up to 2,000 images monthly.
• $18.99 monthly and $0.49 per 100 images up to 6,000 images monthly
• $38.99 monthly and $0.29 per 100 images up to 20,000 images monthly.

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3. Hyperspeed

The page speed optimization tool improves the functionality of slow-loading pages on both desktop and mobile devices. 

Core Benefits: 

Hyperspeed helps Shopify webmasters measure Core Web Vitals by:

• Streamlining initial page loading
• Boosting App cache speed 
• Reducing delays due to third-party app downloads
• Monitoring of speed changes resulting from new images and apps
• Eliminating abundant elements in CSS and JavaScript codes that are slowing page loading.

Price:

7-day free trial following $49 monthly. 

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4. Optizen

Shopify organizes products into collections and subcollections, helping customers find what they need. However, Shopify needs to SEO-optimize subcollections.

Core Benefits:

Optizen will help you optimize subcollections by:

• Optimizing tag pages to explore additional keywords and drive in more traffic
• Editing metadata for tag pages of subcollections.
• Adding tags for alternative product pages.

Price:

You may use Optizen AI for free with extended packages as follows: 

• $9.99 monthly for full control over product metadata
• $19.99 monthly with custom content for product pages, and tag selection for indexing
• $29.99 monthly with product variant tagging and matching image thumbnails.

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5. Semrush eCommerce Booster

The App will optimize your Shopify product pages with 

• AI-generated keyword descriptions
• High-quality images
• Personalized CTAs
• Product page optimization suggestions.

Core Benefits:

eCommerce Booster is truly handy as it helps you find the most relevant product-related Shopify keywords and suggests a tone of voice. The App also includes a readability score and an in-built AI meta description tool that provides optimized meta descriptions for the products you are about to trade in your Shopify store.

Price: 

• A free plan involves 20+ audit checks and AI generators for a product page. 
• A $ 29.99-a-month package assumes 50+ audit checks and AI generators for all your Shopify products.

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SEO Tools for Shopify Websites: How Promodo Can Help You

The effective use of the best SEO tools for Shopify is vital for promotion success. In this pursuit, you need a tailored SEO strategy personalized for your Shopify website. 

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Needless to say, driving traffic to your site is only a tiny part of your overall business success on Shopify. Your core strategic task is to convert website visitors into buyers with effective SEO tools Shopify. 

Promodo marketers will help you customize your SEO strategy to your immediate business needs. SEO promotion service at our digital marketing agency covers the best free SEO tools for Shopify, and you’ll never have to pay more. 

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Widen Your Visibility on Shopify

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