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Shopify SEO Keywords: How to Choose and Optimize for Better Rankings
July 11, 2024
11 min
Not a surprise that keywords are essential not only for businesses! Our online searches, internet purchases, and even behavior patterns are driven by specific keywords. As smart digital advertisers, marketers, and business owners understand this, they focus their business development on creating content around these main terms. Keywords enhance website visibility in search results, and that can significantly boost your Shopify store's sales and profits.
In this article, we'll explore Shopify SEO keywords and how you can use them to increase your store's online presence, attract more customers, and grow sales.
Once we’ve figured out that SEO keywords Shopify are crucial for eCommerce businesses, let’s view the main benefits of keywords for Shopify stores.
When users research on search engines like Google or Bing, they type in specific keywords related to what they want to find or buy. At this point, your main task is to align those keywords with your Shopify store’s brands, products, and information. In such a way, you’ll make it easier for your potential customers to find the store in SERPs. However, don’t forget that you need to aim not only at the first page of Google but also at the top positions in search results, as they get the highest CTR.
Search engine algorithms look for specific keywords to understand what your Shopify store is about. For example, if you frequently use the word “T-shirt, it signals to search engine that your store sells clothes. The more relevant keywords you use on your Shopify website, the better the Googlebot scans and understands your website. As a result, your website will be shown to the relevant target audience according to their search inquiries.
At the same time, using long tail keyword, like "men's cotton T-shirt", "women's dress" and "kids shorts" as well as adding colors and fabrics will help Google understand your product range even better.
Indexing is the process search engines use to determine your store’s existence. Without it, your Shopify store essentially doesn’t exist online and can be shown to potential eCommerce buyers. Search engines must index your site to know where to find it the next time someone searches for relevant search inquiries. Using Shopify keywords facilitates this indexing process, ensuring your store is registered correctly and quickly accessible.
Did you know that 68% of shoppers would not return to a website that provides a poor search experience? Adding keywords for SEO to your Shopify store can eliminate this problem!
When users search your site to find products or content, they use specific product names, basically your keywords. By optimizing your internal website search functionality with relevant keywords, you can help users quickly find the products or brands they are interested in. Besides increased conversions, you’ll get an improved overall customer experience on your website.
Effective keyword usage enhances the user experience by making it easier for users to find and understand the content on your site. When users can quickly find what they are looking for with the internal site search or Shopify SEO, they are more likely to have a positive experience and return to your store in the future.
As keywords are the basis of effective Shopify SEO, all the stages of keyword research need to be followed precisely to reach the desired results. Use the guideline outlined by Promodo experts to conduct proper Shopify keyword SEO research, finding and selecting relevant keywords for your store or Shopify site.
First, you need to understand who your target customers are, basically, those people that would type the search inquiry in Google to get to the product categories on your Shopify store. This knowledge will help you choose keywords that align with your audience's interests and search behavior.
Think about general terms related to your products or services. They are much broader than Shopify SEO keywords, although these seed keywords will guide further research.
If you are reading this article, you’ve definitely heard about Google Keyword Planner, SEMrush, Ahrefs, and Moz Keyword Explorer. It’s high time you found your favorite tool and generated a list of relevant and specific keywords based on your seed keywords. Don’t neglect the information about search volume, competition level, and related keywords provided by SEO keyword research tools. They will help you select the best SEO promotion strategy for your Shopify store.
Pro Tip: We recommend considering long-tail keywords, which are longer and more specific phrases that potential customers are likely to search for. These keywords often have lower competition and higher conversion rates.
As you work in a highly competitive industry, you can’t develop your Shopify SEO strategy independently. Consider what your closest competitors and market leaders are doing. Study the keywords that they are targeting with SEMrush or Ahrefs. This research will provide information on which top keywords have the most significant traffic share to competing Shopify stores in your niche.
Determine the customers' intent when they search using these keywords. Are users looking for information, comparing products, making a purchase decision, or seeking customer reviews? Launch your keywords to match and satisfy these intents and align with your business goals.
Incorporate your selected keywords organically into your Shopify store's content, including product descriptions, meta tags, headings, and blog posts. Ensure that the keywords enhance the readability and relevance of your content. At the same time, avoid overloading your texts with keywords, as it is negatively perceived by both Google and users.
Once we’ve identified the list of effective Shopify SEO keywords, the questions remain:
Below, Promodo experts will share information on properly adding SEO keywords to your Shopify store's pages and services.
One of the fastest and most effective ways to enrich your Shopify website with keywords is by adding them to the product title. To optimize your product titles with Shopify SEO keywords, follow these steps:
Using descriptive, keyword-rich titles helps improve your product’s visibility in search engine results. In addition, it will also help you improve the Shopify website navigation and customers’ perception of your eCommerce store.
Let’s view how to add SEO keywords to Shopifyproduct descriptions:
In this part, consider customers' search intents and needs. People usually read the product description section on the website when they are in the consideration stage of the sales funnel. Provide them with profound and precise information, which can increase your website's conversion rate.
As with any other web page, an SEO title is one of the most essential SEO elements. Considering the fact that 68% of online experiences begin with search engines, you need to take care of how your potential customers will find your products in SERPs. To edit the SEO title and add relevant keywords, consider the following steps:
Still doubting where to put SEO keywords in Shopify? We have one more idea for you — Alt Text!
To optimize your Shopify image alt text with SEO keywords, follow these steps:
Using the full potential of your Shopify store begins with implementing effective keyword strategies, and Promodo is here to guide you every step of the way.
With 20 years of experience, Promodo’s expertise in identifying, analyzing, and implementing the right keywords ensures that your products and services achieve maximum visibility in search engine results. By taking advantage of Promodo’s advanced SEO tools and techniques, you can significantly improve your Shopify SEO strategy, drive more targeted traffic, and, what’s most desired, boost your sales.
Team Lead of Content for promodo.com
Content marketing manager at Promodo with 7+ years of writing.
When creating valuable business content, I always seek fresh data, interesting facts, the expertise of professionals, and meaningful insights to bring relevant ideas to the audience. I believe that good content can enrich the experience of marketers, empower business owners to make data-driven decisions, and enhance companies in growth.
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