Shopify SEO Keywords: How to Choose and Optimize for Better Rankings

Not a surprise that keywords are essential not only for businesses! Our online searches, internet purchases, and even behavior patterns are driven by specific keywords. As smart digital advertisers, marketers, and business owners understand this, they focus their business development on creating content around these main terms. Keywords enhance website visibility in search results, and that can significantly boost your Shopify store's sales and profits.

In this article, we'll explore Shopify SEO keywords and how you can use them to increase your store's online presence, attract more customers, and grow sales.

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Why Shopify SEO Keywords Matter

Once we’ve figured out that SEO keywords Shopify are crucial for eCommerce businesses, let’s view the main benefits of keywords for Shopify stores.

1. Meeting Search Queries of Shopify Customers

When users research on search engines like Google or Bing, they type in specific keywords related to what they want to find or buy. At this point, your main task is to align those keywords with your Shopify store’s brands, products, and information. In such a way, you’ll make it easier for your potential customers to find the store in SERPs. However, don’t forget that you need to aim not only at the first page of Google but also at the top positions in search results, as they get the highest CTR. 

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2. Improved Understanding of Your Shopify Store by Search Engines 

Search engine algorithms look for specific keywords to understand what your Shopify store is about. For example, if you frequently use the word “T-shirt, it  signals to search engine that your store sells clothes. The more relevant keywords you use on your Shopify website, the better the Googlebot scans and understands your website. As a result, your website will be shown to the relevant target audience according to their search inquiries. 

At the same time, using long tail keyword, like "men's cotton T-shirt", "women's dress" and "kids shorts" as well as adding  colors and fabrics will help Google understand your product range even better. 

3. Better Indexing of Your Site on Shopify Platform

Indexing is the process search engines use to determine your store’s existence. Without it, your Shopify store essentially doesn’t exist online and can be shown to potential eCommerce buyers. Search engines must index your site to know where to find it the next time someone searches for relevant search inquiries. Using Shopify keywords facilitates this indexing process, ensuring your store is registered correctly and quickly accessible.

4. Effective Internal Searches

Did you know that 68% of shoppers would not return to a website that provides a poor search experience? Adding keywords for SEO to your Shopify store can eliminate this problem!

When users search your site to find products or content, they use specific product names, basically your keywords. By optimizing your internal website search functionality with relevant keywords, you can help users quickly find the products or brands they are interested in. Besides increased conversions, you’ll get an improved overall customer experience on your website.

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5. Enhanced User Experience on Shopify Websites

Effective keyword usage enhances the user experience by making it easier for users to find and understand the content on your site. When users can quickly find what they are looking for with the internal site search or Shopify SEO, they are more likely to have a positive experience and return to your store in the future.

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How to Do Shopify Keywords SEO Research

As keywords are the basis of effective Shopify SEO, all the stages of keyword research need to be followed precisely to reach the desired results. Use the guideline outlined by Promodo experts to conduct proper Shopify keyword SEO research, finding and selecting relevant keywords for your store or Shopify site.

Identify Your Target Audience and Business Niche

First, you need to understand who your target customers are, basically, those people that would type the search inquiry in Google to get to the product categories on your Shopify store. This knowledge will help you choose keywords that align with your audience's interests and search behavior.

Brainstorm Seed Keywords

Think about general terms related to your products or services. They are much broader than Shopify SEO keywords, although these seed keywords will guide further research. 

Use Keyword Research Tools

If you are reading this article, you’ve definitely heard about Google Keyword Planner, SEMrush, Ahrefs, and Moz Keyword Explorer. It’s high time you found your favorite tool and generated a list of relevant and specific keywords based on your seed keywords. Don’t neglect the information about search volume, competition level, and related keywords provided by SEO keyword research tools. They will help you select the best SEO promotion strategy for your Shopify store. 

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Pro Tip: We recommend considering long-tail keywords, which are longer and more specific phrases that potential customers are likely to search for. These keywords often have lower competition and higher conversion rates.

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Analyze Competitor Keywords

As you work in a highly competitive industry, you can’t develop your Shopify SEO strategy independently. Consider what your closest competitors and market leaders are doing. Study the keywords that they are targeting with SEMrush or Ahrefs. This research will provide information on which top keywords have the most significant traffic share to competing Shopify stores in your niche.

Consider Search Intent

Determine the customers' intent when they search using these keywords. Are users looking for information, comparing products, making a purchase decision, or seeking customer reviews? Launch your keywords to match and satisfy these intents and align with your business goals. 

Implement Keywords Strategically on Your Shopify Store

Incorporate your selected keywords organically into your Shopify store's content, including product descriptions, meta tags, headings, and blog posts. Ensure that the keywords enhance the readability and relevance of your content. At the same time, avoid overloading your texts with keywords, as it is negatively perceived by both Google and users.

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How to Add SEO Keywords to Shopify

Once we’ve identified the list of effective Shopify SEO keywords, the questions remain: 

• How to add SEO keywords to Shopify?
• Where to put SEO keywords in Shopify?

Below, Promodo experts will share information on properly adding SEO keywords to your Shopify store's pages and services.

Adding SEO Keywords to Shopify Product Titles

One of the fastest and most effective ways to enrich your Shopify website with keywords is by adding them to the product title. To optimize your product titles with Shopify SEO keywords, follow these steps:

1. Log into your Shopify admin panel.
2. Navigate to the "Products" section on the left-hand side.
3. Select the product you want to edit.
4. In the "Title" field, incorporate your SEO keywords naturally. For example, if you're selling a t-shirt, change "T-Shirt" to "Cotton Short-Sleeve T-Shirt."
5. Save your changes by clicking the "Save" button at the top or bottom of the page.

Using descriptive, keyword-rich titles helps improve your product’s visibility in search engine results. In addition, it will also help you improve the Shopify website navigation and customers’ perception of your eCommerce store. 

Adding SEO Keywords to Shopify Product Descriptions

Let’s view how to add SEO keywords to Shopifyproduct descriptions:

1. Go to the "Products" section on the left side of the menu.
2. Choose the product you want to update.
3. Scroll down to the "Description" field. Here, integrate your SEO keywords naturally within the product details. For example, if your keyword is "breathable fabric," you might write, "Our Cotton Short-Sleeve T-Shirt features a breathable fabric that ensures all-day comfort."
4. Click "Save" to apply the changes.

In this part, consider customers' search intents and needs. People usually read the product description section on the website when they are in the consideration stage of the sales funnel. Provide them with profound and precise information, which can increase your website's conversion rate. 

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Adding Keywords to SEO Titles on Shopify Stores Pages

As with any other web page, an SEO title is one of the most essential SEO elements. Considering the fact that 68% of online experiences begin with search engines, you need to take care of how your potential customers will find your products in SERPs. To edit the SEO title and add relevant keywords, consider the following steps:

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• Navigate to the "Products" section on the left-hand side.
• Select the product you want to edit.
• Scroll down to the "Search engine listing" section.
• In the "Page title" field, incorporate your SEO keywords naturally. For example, change "T-Shirt" to "Cotton Short-Sleeve T-Shirt | Comfortable & Stylish."
• Save your changes by clicking the "Save" button at the top or bottom of the page.

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Adding SEO Keywords to Shopify Image Alt Text

‍Still doubting where to put SEO keywords in Shopify? We have one more idea for you — Alt Text!  

To optimize your Shopify image alt text with SEO keywords, follow these steps:

1. Go to the "Products" section on the left side of the panel.
2. Select the product you want to edit.
3. Scroll down to the "Media" section and click on the image you wish to update.
4. In the "Edit image" dialog box, find the "Alt text" field. Enter your SEO keywords naturally to describe the image. For example, if you're updating an image of a t-shirt, use "Cotton Short-Sleeve T-Shirt in blue color."
5. Save your changes by clicking the "Save" button or pressing "Enter."

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Master Keyword Strategies with Promodo

Using the full potential of your Shopify store begins with implementing effective keyword strategies, and Promodo is here to guide you every step of the way. 

With 20 years of experience, Promodo’s expertise in identifying, analyzing, and implementing the right keywords ensures that your products and services achieve maximum visibility in search engine results. By taking advantage of Promodo’s advanced SEO tools and techniques, you can significantly improve your Shopify SEO strategy, drive more targeted traffic, and, what’s most desired, boost your sales. 

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