Content
Content Marketing Ideas to Skyrocket Traffic to Your Shopify Store
July 18, 2024
15 mins
Shopify is a popular eCommerce platform where you can start and grow your business. With the online store on Shopify, you’ll attract and communicate with your customers, boost sales, and accept payments conveniently.
Shopify content marketing presents a unique opportunity for online shoppers, startups, and established businesses to keep up with the competition.
With 4.4 m. active stores and over 2.1 m. daily users, there’s a hectic rivalry across the platform. Answering the popular question of “How do I get more sales on Shopify,” we put content marketing at the core of your success.
Promodo digital marketing experts share the best-fit advice to ensure your Shopify success and get more traffic.
While kickstarting their online stores on Shopify business owners often mismatch this eCommerce platform with Amazon. While the latter is a popular online marketplace, you are building your stand-alone eCommerce store on Shopify.
While the platform embraces all the necessary tools you may need to create an online store, you’ll win competitive advantages over rivals by pursuing a quality content marketing strategy.
We take quality content as a mark of distinction that will set your business apart from the competition on even such highly competitive red ocean eCommerce platforms like Shopify.
So, why content is so important for your Shopify store:
Like any other competitive website, your Shopify store will ultimately strive to get more traffic. To increase sales, you’ll need to show your items up organically with search engine optimization algorithms or through paid ads.
Both organic and paid strategies depend on quality content because the latter predetermines the success of your SEO-optimized posts on Shopify and external ads on search engines like Google.
As for direct traffic, users will contact your Shopify store through its URL. That’s often the case when a customer has visited your store and site and their browser has remembered your URL.
Beyond search engines, you’ll also benefit from referral traffic by getting clicks directly from third-party sites to your Shopify store.
Email marketing campaigns make another powerful traffic channel and an effective source of brand awareness and customer retention. Apriori, the effectiveness of email campaigns depends on high-quality content marketing.
The clicks through popular social media platforms like Facebook and Instagram mean there’s a decent amount of buzz about your brand.
In today's business world, it is important to use omnichannel to increase the effectiveness of multiple marketing channels and win more traffic.
Effective content marketing will significantly increase the effectiveness of each of them. To do this, consider our tips.
While there’s much more to tailoring a customized traffic-driven strategy for your Shopify store, we’ll embrace seven major approaches.
Merchants and shop owners exclusively leverage free online listings like Google’s Shopping Ads. That’s where you should list your products or services so potential customers can spot them across Google.
Set up a Google Merchant Account and optimize your product data feed to showcase your items on the Shopping tab.
A compelling product data feed is where quality content makes a difference:
🔴 ID
🔴 Title
🔴 Description
🔴 Image URL
🔴 Price
🔴 Status
Full optimization of your product data is of primary importance for organic marketing where competition is tough. Your strategic task is to make your products more visible, so leverage free listings like Google’s Shopping Ads.
One more win-win option is to leverage Google Merchant Center as a direct channel to display online store products in Google Shopping. The service appears in the Google Shopping tab without charging any ad costs.
Key Advantages of Using Google Merchant Center:
Once you strategically opt for organically generating traffic with search engines, utilize search engine optimization (SEO) for your Shopify store.
The visibility of your products atop the search engine results pages (SERPs) is of primary strategic importance, while almost no one will scroll down to pages 2, 3, or 4.
While there’s a long way to effective SEO optimization, quality keyword-optimized content is paramount. Along with the right use of keywords, it will make all the difference.
The right SEO implementation will increase your chances of generating traffic for quality marketing leads (MQL) and quality sales leads (SQL) that will turn into loyal lifetime customers.
As for SEO optimization, we recommend researching the keywords that help your niche competitors rank high on SERPs. Bet on the keywords that best associate with your Shopify store or individual products. That way, the content on your website will perfectly resonate with customer’s search intent for the products they need most. While more right people will spot your offers, Google will rank you higher on SERPs.
In the pursuit of making your content better than competitors, here’s extended commentary from our SEO experts:
That’s how appealing content will drive more traffic to your Shopify store, and that’s all organically.
Now, it’s high time you boost the content marketing Shopify store strategy with Promodo SEO experts.
You should strategically focus on pay-per-click (PPC) ads to boost paid traffic. You’ll win competitive advantages by crafting regular shopping and text ads to sell more on Shopify.
At Promodo, we emphasize the pivotal importance of deploying Google Ads. The win-win scenario is to set ads on Google Shopping directly from your Shopify account.
The next vital step is to optimize the product data feed to enjoy optimal sales. Our Shopify marketers will help you automate feed attributes and match Shopify fields with Google Shopping, including product titles, detailed descriptions, eye-catching images, actual prices, and other significant features like global trade item number and stock availability.
Our tailored solutions will also help you optimize Google Search ads as well.
Another feasible option is to run paid social ads on popular social networks like Facebook, Instagram, TikTok, and Pinterest.
While the choice of options is tremendous and your marketing budget is limited to an extent, we recommend first exploring where your target audience spends most of their daytime. That knowledge will tell you where your potential customers are, and that’s crucial because each platform pursues its unique purpose.
Let’s consider Facebook ads as a proper example. The core benefit here is that you may target specific types of audiences. Depending on your offer, Facebook allows you to work with individual demographic criteria like 35–40 housewives interested in childcare gadgets. Save your ad budget and get more clicks by targeting individual user profiles.
Facebook is also beneficial because it embraces multiple ad opportunities ranging from single and carousel images to videos. Whenever your ad picks user interest, people will click on the advertised items and get straight to your Shopify page.
In the same way, you may bear fruit by adding Instagram stories to your Shopify store. Choose Storypop or other popular apps like this to match Instagram stories with your Shopify account.
Whichever social media platform you opt for, always optimize your data feed to reach the maximum effect. Optimized product feeds are your competitive advantage over rival Shopify merchant offers like yours. Connecting and interlinking your Shopify store with active social media accounts is a best-fit approach to increase brand awareness and engage wider audiences. Our best advice is to engage with your targeted customers across social media groups with high interest in products or services like yours. Engage with your target audience authentically while social media platforms are not designed for direct sales.
Another great channel to share your Shopify footprint is email marketing. Unlike direct sales pitches, individually tailored emails make all the difference in producing a positive effect on your target audience.
Email marketing is also part of a wider retention strategy that helps you keep customers engaged and make them buy more on Shopify.
Sharing value-driven content through email newsletters or personalized messages is a great way to introduce new products, announce seasonal offers, make updates, and offer individual discounts and loyalty programs across your customer base.
Email marketing is an essential part of awareness building and that’s how you are positioned in the eyes of your targeted shoppers.
The great news is that Shopify allows you to craft emails directly! The platform provides customized templates to inspire your email marketing efforts.
The great truth is that once buying something online most shoppers refer to customer reviews. They need proof of evidence from the customers to ensure they make the best choice.
Search engine reputation management (SERM) is a priority SEO approach while your online stance depends on how closely you interact with your customers. The more people know about you and your offers, the more they will buzz a good word about your products or services online.
On the contrary, you may also get negative feedback from dissatisfied customers. Whenever that’s the case, do not jump to snap conclusions. That’s just okay to receive negative reviews over time.
Process each negative feedback by connecting with a customer individually. Drop them a letter addressing their complaint and take each negative review as a splendid opportunity to improve the quality of your offers on Shopify.
Engage with users personally through comments and feedback. You communicate with everyone who is providing feedback on your Shopify store. Get user comments and reviews on every product or service you sell.
Effective content marketing for your Shopify store is a key tool in lead generation for successful business performance. Our featured blog post will help you drive more quality leads to your Shopify store and convert them into loyal lifetime customers.
Our Shopify content marketing experts are here to professionally assist you with all the ins and outs of effective content marketing on Shopify.
We will help you with the tiniest nuances of developing and sustaining a proactive omnichannel content marketing strategy. That way, you’ll omit major road bumps throughout your marketing journey.
We are here to help you:
🔴 Tailor upcoming product releases
🔴 Develop pre-release product pages
🔴 Drive traffic through a free ad exchange
🔴 Rank your Shopify pages higher on SERPs
🔴 Send organic traffic to your Shopify website
🔴 Target the right demographic
🔴 Integrate quality images on ads
🔴 Optimize your product feeds
🔴 Run paid ads and social media campaigns
🔴 Utilize the effective call to action
🔴 Ensure a seamless UX on your website
🔴 Win 4-5-star ratings
🔴 Customize targeted emails
🔴 Do A/B testing to spot what works best for your Shopify offers.
Content Marketing Manager at Promodo
Taras has 16 years of hands-on copywriting experience overseas with 3000+ unique copies.
Accredited with Certificate of Proficiency in English (C2 level) by Cambridge University. Studied at Writing Launch Academy (United States) and owns an Academic Writing Certificate from Oregon University. Author of 12 dictionaries with Apriori Publishers.
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