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Many searches don’t end with a click. This happens because Google can provide users with an answer directly at the top of the search results — zero-click search

Cohort analysis is a method of grouping customers into segments (cohorts) based on shared characteristics or actions over a specific period of time.

One high-quality backlink can carry more weight than dozens of low-quality ones.

Using the BCG Matrix can give you a relatively clear view of your products’ potential so you can decide which of them to discontinue and which to invest in.

Launching an online store is just the beginning. That’s time to think about Shopify blog SEO!

People are getting tired of traditional social media! The endless stream of polished, unrealistic storytelling and picture-perfect content leads to irritation.