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Monthly SEO Reporting: What Data Your SEO Specialist Should Provide
March 28, 2025
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If you’ve been in the online market for quite some time now, we don’t have to explain how vital SEO is to effective digital marketing. Tracking progress and understanding how your efforts pay off is even more critical.
This applies whether you’re a business owner (with an online presence), a marketer, or an SEO specialist. In each case, receiving or creating a Search Engine Optimization Report is essential to your digital strategy.
Assuming you’re on the receiving end of the story, do you know what your SEO expert should provide in these reports? Worry not, because in this article, we break it all down in a casual, easy-to-understand way!
First things first. What is an SEO Report? Before getting into the parameters that constitute such a report, let’s explain what it is exactly.
As you can probably understand, an SEO report is a document containing specific information about a website’s performance. It includes crucial information regarding essential aspects (metrics) of a site’s visibility, organic traffic and organic traffic conversion, and the average search engine results page position.
Considering that effective SEO can’t be built overnight - not even if you put the best professionals in the world to work on it - for this report to have real meaning, it should be done periodically. Ideally, once a month.
This cadence allows you to monitor the health of your online presence, what needs fixing, and whether the money you invest in your digital strategy is really worth it.
Here is why requesting a monthly SEO Report is actually good for your business.
Having your SEO expert prepare a monthly SEO report has many practical benefits. To name but a few:
You gain a clear view of many aspects of your website’s effectiveness.
As you’ll discover in the following lines, an SEO Report contains - at least it should include - key metrics that offer you deep insights on specific parameters that may or may not need adjustment.
A monthly SEO Report is also a good way to see how the competition acts and where your business stands with competitors.
It’s a good way to monitor if your efforts are advancing or, on the contrary, you’re being left behind. Monthly SEO Reporting speaks louder than random sales increases because it gives you all the backstage info you need if you need to remain on the same course or change route.
Simply, it serves as an ROI indicator to see if your money and efforts are coming back to you multiplied.
Finally, considering all the above pros, monthly SEO Reporting is actually a decision tool, assisting you in creating, adjusting, and transforming your digital marketing strategy and online presence.
Think of it like an SEO site audit. Crucial, precious and practical.
Which brings us to the next subject.
So, now that you know what exactly an SEO report is and why you need one monthly, let’s break it down into pieces of the data your SEO specialist should include in such a report.
It’s important to remember that such reports usually come in templates that require completing at least seven metrics/KPIs that reveal your site’s health and competitive advantage.
Let’s explore these metrics one by one:
The first thing on your monthly SEO report should be a snapshot of your website’s organic traffic. This tells you how many people found your site through search engines without clicking on paid ads.
Your SEO specialist should track this data over time and compare it to previous months to see if there’s an upward or downward trend.
You’ll want to know:
If your traffic increases, that’s a clear sign that your SEO strategies are working!
Let’s face it. Keywords are the backbone of any SEO strategy. You just can do without them. Well, to be accurate, without the correct ones.
You need to know how your site ranks for the keywords that matter most to your business. Your SEO specialist should provide a list of important keywords and show where you stand in search results for each one.
Some key info to include:
Keyword performance will tell you if your content and optimization strategies are making an impact or if adjustments need to be made.
Backlinks (aka links from other websites to yours) are a significant factor in SEO. The more high-quality backlinks you use, the more you improve your website’s authority.
This method helps you rank higher in search results. Your SEO specialist’s job is to keep track of any new backlinks gained and any lost ones.
Important things to look for - and subsequently ask your SEO report conductor to include are:
To be honest, it takes time to build a healthy backlink profile, but consistent growth in this area is a good sign.
Would you like to deepen your understanding of link building? We prepared a lot of useful materials for you:
Backlink Analysis: A Step-by-Step Guide
Link Building for SEO: Top-10 in 10 Questions
Which Links Can Harm Your Website: A Guide to Using the Disavow Tool
How to Find and Buy Expired Domains: A Step-by-Step Guide
Link Building & Off-page SEO: All Trends
SEO isn’t just about getting people to visit your site—it’s also about getting them to take action. Whether filling out a contact form, purchasing, or subscribing to a newsletter, conversions are the ultimate measure of SEO success.
Here are some key points to include:
This data will help you understand how well your website converts traffic into actual results and give insights into potential improvements.
Sometimes, the issues affecting SEO are less visible than traffic or rankings. Your SEO specialist should monitor your site’s technical health, such as page load speed, mobile friendliness, crawl errors, and more.
Look for:
A technically healthy site ensures that search engines can easily crawl and index your content, which is crucial for SEO success.
Knowing where your site stands compared to your competitors is also valuable. In the monthly SEO report, your SEO specialist should provide an overview of how your competitors are performing in search rankings and what they’re doing that might be working for them.
Some things to compare:
This competitive intelligence can help you refine your own strategy, spotting opportunities where you might be falling behind or where you could outperform others.
An excellent SEO report doesn’t just present raw data—it also offers insights. You’re not obliged to understand all those metrics if SEO is not your kind of field.
Your SEO specialist should summarize the data, explain how it affects your business, and make actionable recommendations for improvement. This is how an SEO report serves as a decision-making tool.
You want your report to include:
This section helps you focus on what really matters and gives you a clear path forward.
SEO reports provide the insight you need to understand how your SEO efforts are working (or not working) and help guide your next steps. By paying attention to the key metrics mentioned above, you can ensure that your website constantly improves and that your SEO strategy stays on track.
So, if you want to ensure that your SEO specialist includes all these critical data points each month in your SEO report—and much more—pick Promodo to do the job.
Promodo’s professional team of (SEO) experts will offer you on a monthly basis all the significant KPIs to monitor your site’s health regularly and act early on crucial adjustments for further advancing your online presence and business growth.
Got a project? Let’s discuss it!
[[FAQ-START]]
Essential KPIs that monitor your site’s health and performance, data-driven insights and digital strategy recommendations.
This includes organic traffic, conversion rates, and technical aspects of your business’s website, like load speed and local SEO performance.
What do these numbers mean, whether they are improving or deteriorating, and what actions should be taken to boost your site’s visibility soon? To be more precise, until the following monthly SEO report.
Well, this highly depends on how elaborate you want it to be. It may take a few days or even longer. The critical thing to remember is that to receive a worthwhile SEO report in your hands, your SEO specialist should monitor various aspects of your site’s health and performance, which is an ongoing job.
There isn’t a straightforward answer to this question. Because the actual cost will be influenced by other services your SEO specialist provides you. It’s good to know that professional digital agencies include monthly SEO reporting in their SEO packages. It’s a way to ensure transparency and allow you to monitor their effectiveness and the ROI of your efforts and money.
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