Track Like a Pro: Download Our Free Digital Marketing Report Template

Templates
March 26, 2025
5 mins
digital marketing report template
Content

As much as we’d like to think that marketers spend their days sipping coffee and brainstorming catchy slogans, the reality is a bit less hip. Most of the time, marketers are buried in spreadsheets — looking at numbers and figuring out how to achieve better ones. While catchy slogans are important, it’s even more important to analyze how those slogans performed by the end of the month.

If you often find yourself lost trying to see the full picture of your marketing performance, or if you're new and wondering what a digital marketing report is, we’ve got you covered.

In this article, we’ll walk you through the entire process step by step — or if you’re short on time, just scroll down and download our digital marketing report template right away.

What is a Digital Marketing Report

A digital marketing report is a document that consolidates data across your marketing channels — SEO, PPC, email, social media, content — and presents it in a structured way to track performance, ROI, and progress toward goals.

It’s a must-have tool whether you’re presenting to a client, your CMO, or your own team.

Using a well-designed digital marketing performance report can also help you uncover weak points in your funnel, track customer journeys more effectively, and realize what efforts aren’t worth the time and money.

👉 If you're working with an agency, here's how to check whether a digital marketing agency performs well.


Types of Digital Marketing Report Templates

Depending on your team, goals, and reporting cadence, here are a few common types of digital marketing report templates you can use:

  • Monthly digital marketing report – Ideal for ongoing campaigns and regular updates. It tracks short-term performance and trends.
  • Quarterly or annual reports – Perfect for high-level strategic reviews with leadership or stakeholders.
  • Custom digital marketing reporting – Tailored templates built to match KPIs, campaign types, or platforms specific to your business.
  • Campaign-specific reports – Used after a product launch, seasonal campaign, or event-driven initiative.

Choosing the right report type depends on what you’re measuring and who you’re reporting to. A digital marketing monthly report is usually a good place to start, especially if you need regular performance updates.

What to Include in a Digital Marketing Report

To make your report useful — not just aesthetic — it should include clear, actionable metrics tied to your business goals. Here’s what every digital marketing reporting template should cover:

1. Website Traffic and Engagement

  • Organic sessions
  • Bounce rate
  • Average session duration
  • Conversion rate (from website forms or purchases)
digital marketing performance report template


These metrics help assess the effectiveness of your SEO and content strategy. If you’re seeing traffic but low engagement, it might be time to revisit your content or UX.

2. Paid Advertising Performance

  • Impressions
  • Clicks and CTR
  • CPC and total spend
  • Cost per conversion
  • ROAS (return on ad spend)

These are essential for any digital marketing campaign report template — they reveal whether your ad dollars are delivering real returns.

digital marketing performance report template

3. Email Marketing Results

  • Emails sent
  • Open rate
  • Click-through rate
  • Unsubscribe rate
  • Conversions or leads from email

A good email section in your digital marketing report example helps evaluate engagement and refine your messaging and segmentation.

4. Social Media Metrics

  • Impressions and reach
  • Engagement rate (likes, shares, comments)
  • Clicks to website
  • Follower growth
  • Leads or conversions

These metrics show how your brand is performing across platforms and how effectively your content drives action

However, it’s not enough to just measure isolated metrics like clicks or impressions — to truly understand your marketing performance, you need to create a clear, unified picture of all your efforts. When you bring together data from SEO, paid ads, social media, and email campaigns, you begin to see how each channel contributes to the broader goals of a business. Effective marketing is ultimately measured in leads, conversions, and return on investment. That’s why your digital marketing report should both look into details and create a big picture.

How to Create a Digital Marketing Report

Here’s a straightforward way to build your own custom digital marketing reporting workflow, using real data:

1. Collect Data from Reliable Sources

Use tools like:

  • Google Analytics (for traffic and engagement)
  • Google Search Console (for organic performance)
  • Meta Ads Manager, Google Ads, or LinkedIn Ads
  • CRM tools like HubSpot or Salesforce
  • Email platforms like Mailchimp or Klaviyo
  • Native social media analytics

Make sure you’re using UTM tracking and naming conventions to keep your data clean.

2. Analyze the Results

Look beyond vanity metrics. Focus on:

  • Which channels convert best?
  • Are you on track toward monthly goals?
  • What is your cost per lead or customer acquisition cost?

Cross-channel analysis is key here. For deeper segmentation, apply frameworks like the BCG matrix to identify which products or campaigns deserve more budget.

3. Present Clear Insights

Your report should answer:

  • What happened this month?
  • Why did it happen?
  • What are the next steps?

Use visuals like line graphs for growth trends, pie charts for channel breakdowns, and scorecards for key KPIs.

For deeper understanding, you might find these articles useful:

Looker Studio: How to Use the Platform for Report Visualization

Cohort Analysis in eCommerce: Why You Need It and How to Create One

How to Set Up Custom eCommerce Reports in GA4: Templates from Promodo

GA4 For Online Business: Key Points You Should Know About

4 Examples of Digital Marketing Report Templates – Free for Download

We’ve created a convenient, editable digital marketing report template designed to give you a complete overview of your performance — whether you’re tracking monthly progress or preparing for a quarterly or annual review.

digital marketing performance report template


Your free download includes a structured Google Sheets template with the following tabs:

  • SEO Report – Track organic sessions, keyword rankings, bounce rate, backlinks, and goal completions. Perfect for measuring long-term visibility and content performance.
  • Paid Ads Report – Monitor impressions, clicks, CTR, CPC, conversions, and cost per conversion across your paid campaigns. Helps you evaluate ROI and optimize budget allocation.
  • Social Media Report – Visualize reach, engagement rate, clicks, follower growth, and leads from organic and paid social. Clear monthly tracking for all your platforms.
  • Email Marketing Report – Keep tabs on emails sent, open and click-through rates, unsubscribes, bounces, and conversions. Ideal for newsletter or campaign performance reviews.
  • Dashboard Tab – Auto-updating visual summary with charts and traffic distribution. A quick, presentation-ready snapshot for clients, managers, or your own team.

👉 Download your free digital marketing report template here

The template is fully customizable and easy to adjust to fit any business model, channel mix, or reporting cycle. 

No design or technical experience needed — just plug in your numbers and let the template do the work.

Final Thoughts

Whether you’re going to use our template, or build your own, remember that the best reports are simple, consistent, and actionable.  

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FAQ


[[FAQ-START]]

What should be included in a digital marketing report?

Only the metrics that align with your goals: traffic, conversions, ROI, spend, and engagement per channel.

Can I customize the digital marketing report template for my business?

Yes — all templates are editable in Google Sheets and designed to fit any industry or campaign.

Is there a free digital marketing report template available?

Yes! You can download our full bundle of templates completely free above.

[[FAQ-END]]

Written by
Anastasia Marchyshak

Content Marketing Manager at Promodo

Immersing myself fully in any topic I explore and my appreciation for simplicity are the driving forces behind my work.

Published:
March 26, 2025
Updated:
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