Promodo Feed Optimizer: Revolutionizing Ad Customization in Meta Ads

Typically, dynamic product ads on Facebook follow simple and uniform structures: standard templates with minimal information on images, which sometimes don’t even display correctly across all placements. At Promodo, we’ve developed a game-changing tool that sets you apart from competitors and makes your ads more recognizable through the automatic branding of each product card.

Promodo Feed Optimizer is a mechanism that takes dynamic ads in Meta to the next level with maximum customization. What is this tool, and how does it make your Meta ads more effective? We found out from Inna Kovaliova, Senior PPC Specialist at Promodo.

What is Promodo Feed Optimizer?

Feed Optimizer is an in-house development by Promodo, a tool for processing product images in feeds for Meta catalogs.
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“The main advantage of this tool is the ability to stand out visually among competitors through dynamic advertising. Standard tools on Facebook provide everyone with the same means, leading to similar visual results in dynamic ads. However, they are limited and do not offer opportunities for individual customization. Additionally, Optimizer displays more information about each specific product directly on the image, effectively showcasing its benefits”.

Inna Kovalova, Senior PPC Specialist

We explain in simple terms how the tool works using a T-shirt as an example!

Here are two templates: the first one is from the standard design tool in the Meta Ads Manager, and the second one is created using Promodo Feed Optimizer.

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Imagine you have an online store selling various types of T-shirts. With Promodo Feed Optimizer, you can create:

General product card templates. A single, aesthetically appealing, and informative template for all the T-shirts in your assortment.

Category-specific templates. These allow you to adjust the design and add different information for different product groups. For example, a template for black T-shirt for men and one for women in white color. A tailored ad for a specific consumer need.

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“This allows you to highlight key information about each specific product and visually capture the user's attention”.

Inna Kovalova, Senior PPC Specialist

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Custom templates with brand style in mind. Create unique ads that align with your brand's design. Add an image of the T-shirt and highlight its features through color or font.

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Product information updates. The images will always display the most current, updated information. For example, if the price of your T-shirt changes, it will automatically and promptly update on the image, reducing the risk of misunderstandings with customers.

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Visibility of overlays on all placements. Feed Optimizer ensures that additional information on your T-shirt images is visible across all placements, including Instagram.
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Overlays are graphic or text elements that are placed on top of the main image or video, typically to provide additional information.

This means that your ads will always align with your brand's concept across different platforms, ensuring consistency and enhancing recognition among your audience. Users will see equally appealing and informative ads across all placements.

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Here are the custom templates developed by our team for one of our clients:

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Benefits of the Feed Optimizer Tool for Business

Standard dynamic ads on Facebook look the same for all products. On the Meta Ads platform, product images can only display limited information, such as price, discount percentage, and the possibility of free shipping. Feed Optimizer can do more!

Changing Product Placement on Images

Feed Optimizer allows you to change the placement of a product on the image to highlight its features best and showcase the main information that potential buyers should see.

Flexibility in Settings

Feed Optimizer gives you the ability to adjust overlays on all products or only selected ones, as well as make changes to the overall template. This allows you to control the appearance of images or product groups. It enhances the effectiveness of your advertising campaign and helps meet audience needs more precisely.

Process of Creating and Optimizing Ads in Feed Optimizer

First, layouts are developed. Specialists select and analyze the necessary information for overlays (including price, discount, size, season, and other important product characteristics). After this, a designer creates the layout. Based on the layout, the overlay is developed.

Next, the feed is segmented. Product categories are defined, and filters are set to accurately target and engage the specific audience.

Then, a feed with processed images is generated.

The final step is updating product information in the feeds to ensure data relevance.

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“The process of creating images with this tool is marked by high individuality and customization. The designer creates unique layouts, which are then integrated into the development and personalized for each project, generating a new feed. This approach allows for precise reproduction of each brand’s identity and fulfilling the unique needs of each client. The specialized tool provides the opportunity to implement unique ideas and concepts in advertising materials, making it extremely valuable for your business”.

Inna Kovalova, Senior PPC Specialist

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Promodo Feed Optimizer in Action: Practical Experience

We believe you have many questions, so let's explain how it works using the example of a campaign for Comfy.

Our task was to develop a promotion mechanism for a group of products, united by a common idea, using paid traffic channels.

To highlight the best products and make them easier for users to recognize on Facebook, we used Promodo Feed Optimizer. In this tool, we set up product cards with specific characteristics, adding a customized price tag, a "discounted product" label, and a branded "Krashch" logo on the images for each product with the corresponding custom label.

Promodo Feed Optimizer: How the Ad Customization Tool Works in Meta Ads