Content
Business Growth with Promodo’s PPC Services
November 5, 2024
15 mins
Pay-Per-Click (PPC) advertising is a digital marketing model where businesses pay a fee each time their ad is clicked, effectively buying visits to their site rather than earning them organically. PPC is used across platforms like Google Ads, Meta, LinkedIn, and more. One of its main benefits is precise targeting, which ensures that ads reach a highly interested audience. PPC also delivers fast, measurable results. Unlike organic strategies, which can take time to yield results, Paid Ads provides immediate traffic, making it ideal for companies looking to promote seasonal offers, launch new products, or enter new markets.
Looking for the perfect PPC agency to help you grow your business?
Promodo’s PPC management expertise dates back to the early days of Internet advertising, growing alongside the development of Paid Ads practices. Our deep understanding of how to align paid advertising with business goals has earned us numerous awards and has led us to conduct in-depth research, support major companies from their early stages, and develop our own PPC automation products. Keep reading to explore our services and discover why companies trust us with over $1.5M in budgets under management.
Google Ads offers a variety of ad types tailored to different business goals, including Search ads, Display ads, Video ads, Shopping ads, and App ads. This versatility makes it ideal for lead generation, allowing businesses to reach their target audience precisely when they’re searching for related products or services. Promodo provides both ongoing Google Ads management for consistent performance optimization, and Google Ads consulting for businesses needing specific, targeted support. As a PPC company, we develop our services to align with each client’s business model, goals, and budget, ensuring effective, results-driven campaigns every time.
Promodo’s continuous Google Ads management ensures that your brand is consistently visible in search results and across various Google platforms. This service is ideal for businesses aiming for long-term revenue growth through targeted advertising.
We offer:
For businesses requiring a shorter engagement or one-time support, our Google Ads consulting provides a flexible solution. This service is tailored for companies that may need initial campaign setup, competitive analysis, or performance audits without ongoing management (typically over a span of up to three months).
Google Ads consulting is a short-term or periodic service tailored to provide targeted support, typically over a span of up to three months. It’s ideal for businesses that need expert insights without a long-term commitment.
Consulting services include:
This flexible approach allows you to get expert guidance precisely when and where you need it.
Curious what results you can achieve with Google Ads? Check out our case studies:
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Meta Ads offer powerful benefits by reaching targeted audiences across Facebook, Instagram, and Messenger. Advanced audience segmentation enables businesses to engage users based on demographics, interests, and behaviors. Meta Ads are ideal for growing brand awareness and building customer loyalty. Recent trends in Meta advertising have also streamlined the purchase process for eCommerce, as Facebook currently stands as the social media platform where audiences are most likely to make purchases directly.
For Meta ads, we offer ongoing ad cabinet management, consulting and post promotion.
Ongoing Meta Ads management involves continuously running ads across Facebook, Instagram, and Telegram in various formats to ensure consistent audience engagement.
This service includes:
For businesses that only need periodic support, our Meta Ads consulting offers expertise on an as-needed basis. We handle everything from ad audits to competitor research and campaign ideation, ensuring your social media ads are set up for conversions.
This service is tailored for clients who want to boost their posts across social media without necessarily focusing on conversions. By promoting specific posts, we help brands increase engagement, visibility, and follower growth on platforms like Facebook and Instagram.
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Promodo provides PPC solutions across a range of digital platforms beyond Google and Meta. Our additional PPC services allow clients to expand their reach on platforms like Microsoft, LinkedIn, Pinterest, Waze, Twitter, Amazon, Reddit, and TikTok. Each platform’s unique audience profile can be used for brand awareness, lead generation, or product promotions, with Promodo's expertise ensuring cost-effective, targeted campaigns.
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Learn how we developed a PPC strategy to promote our client on Pinterest:
Promodo has developed proprietary tools to enhance PPC campaign management and optimization. Each of these products is designed to free up valuable time, automate technical tasks, and enable our team to focus on high-impact strategies.
G-MOS is a tool for generating and updating eCommerce advertising campaigns which lets you easily manage feeds, create dynamic campaigns, and stay ahead with real-time updates.
Here is what G-MOS does:
As a eCommerce PPC agency, we developed a product that solves the majority of problems that come with operating businesses with a wide range of products or models. We incorporate G-mos into our Google Ads management services to streamline campaign performance.
G-mos is also available as a standalone product, ideal for businesses managing large, dynamic inventories. This automated tool is designed to handle high-volume product campaigns, particularly when products are frequently searched by model, have fluctuating prices, or need ongoing updates. After initial setup, G-mos automatically generates ads, adjusts pricing to reflect changes on the website, and ensures product availability is always up-to-date, offering a seamless, hands-free solution for complex advertising needs.
Why your business needs G-Mos:
🔴You sell consumer technology;
🔴Your sell a wide set of products;
🔴The products you sell vary in sizes, colors, models;
🔴Your team doesn’t have the time to constantly update the product feeds;
🔴You’re struggling with monitoring which product is out of stock and when the prices change;
🔴Your country doesn’t have Google Shopping;
See G-Mos in action ↓:
Why use boring standard visuals for your Meta ads when you can stand out?
Our PPC asked this question and came up with a solution that makes our clients easily recognizable among Meta advertisers.
Promodo's new product helps your ads stand out by customizing ad images in bulk and updating them with fresh information right from your product feed.
What can you do with Feed Optimizer?
See how Feed Optimizer worked for our client:
AdsHub is a custom-built PPC automation tool, exclusively offered to our clients as part of Promodo's advertising services.
AdsHub streamlines Google Ads and Meta Ads campaigns, minimizing errors, preventing delays, and keeping costs on budget. How? When an error occurs, AdsHub instantly notifies our expert—even on a Saturday night when your team is off-duty. This quick alert allows our expert to resolve the issue immediately, protecting your conversions from any disruption in advertising.
What else does it help with:
Currently, we don’t offer AdsHub as an independent product. We keep it as our secret weapon that helps us achieve outstanding results for our clients.
Sometimes, relying on one digital marketing service is not enough. That's why we suggest you consider a comprehensive approach.
PPC marketing can quickly send traffic to pages that aren’t doing well in SEO. This traffic helps test ideas and collect useful data on user behavior. PPC teams can share insights on conversions, revenue, and success rates for each keyword, so SEO teams can focus on high-converting keywords instead of just high-traffic ones. By regularly sharing keyword lists and priority pages, PPC and SEO teams can better support each other’s goals.
SEO teams track product availability and monitor page performance (like metadata and tags), which can help PPC ads work better. High-converting keywords that are too expensive for PPC can be prioritized for organic ranking. Getting these keywords to rank well means they’ll appear next to ads, generating free traffic and possibly lowering PPC costs due to higher site authority.
Retention efforts, like email marketing, can provide creative assets for PPC ads, saving time and money on new ad designs. Sharing lists of inactive users or targeting based on interests has worked well in past campaigns. Doing this regularly can help both retention and PPC efforts reach the right audiences more efficiently.
We understand that you’re looking for the best PPC agency to grow your business. Here is how Promodo stands out:
🔴 Promodo stands out with proven expertise, having successfully collaborated with top 100 eCommerce brands. Our team brings a comprehensive skill set, from technical PPC specialists to dedicated project leads and Customer Success Managers, ensuring each client benefits from our expert-driven brainstorming sessions and niche-specific performance predictions.
🔴 Our flexible, client-centered approach is built around key performance indicators (KPIs), adaptable plans, and budgets. Internal cross-audits by different specialists and custom-developed tools allow us to automate technical tasks, freeing up time for fresh, strategic ideas.
🔴 Promodo is recognized as a Google Premier Partner, Meta’s performance partner and a trusted market researcher. This reputation gives our clients access to beta testing of new tools and leading market insights through partnerships with platforms like SimilarWeb and Statista.
🔴 Our work principles focus on tailored strategies, continuous improvement, and strong client collaboration. Each project is uniquely crafted for client goals, backed by automation, audits, and dedicated time for team training. Clients have full access to our team, with regular face-to-face or online meetings to strengthen relationships.
🔴 At Promodo, we’re fully committed to delivering results. Achieving client KPIs directly impacts our agency’s success, and our team’s incentives are aligned with client outcomes. With biannual NPS feedback, we prioritize satisfaction, using insights to continually refine our approach and support our clients’ growth.
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