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How to Set Up Custom eCommerce Reports in GA4: Templates from Promodo

Analytics
July 16, 2024
6 min
Content

Compared to Google Universal Analytics, GA4 offers fewer standard ready-made reports. If you are not a web analytics specialist, setting up a custom report by yourself can be challenging.

That's why we asked the experts at Promodo to show us how to create custom reports from scratch and share templates with settings that you can use in your own work.

How to Create a GA4 Report

To create a new report in Google Analytics 4, you need to go to the "Overview" tab in the left menu. Here you will find basic report templates, as well as an option to create your own report using the "Custom Form." It contains various segments, parameters, and metrics that you can combine in a custom report.

Next, we will show 9 reports useful for eCommerce. To create the same report in your own GA4, you only need to copy the settings from our templates.

Read also: GA4 for Online Business: Key Points You Need to Know

Detailed Event Analysis Report

A report by device category, source/channel, and country.

Event Analysis Report template GA4

Event Dynamics by Source-Channel

Event Dynamics by Source-Channel Report Template

Anomaly Detection in Traffic Report

Anomaly Detection in Traffic Report Template

Page Analysis Report

In the standard "Pages and Screens" report in GA4, the bounce rate is not available. However, you can create a custom report to include bounce rate and exit pages.

Page Analysis Report in GA4

Search Query Analysis

Search Query Analysis GA4 Report

Detailed Google Ads Report

Google Ads Report Template

Detailed Traffic Report for Facebook and Instagram

Traffic Report for Facebook and Instagram GA4

Detailed User Parameter Report

The screenshot shows the details for the "Payment Type" parameter chosen by the user during the purchase. However, such a report can be configured using other parameters, such as devices.

Customized Funnel Analysis

You can configure each step for interesting events specific to your business to determine at which stage user drop-off occurs.

The breakdown can be done by:

  • Device category
  • Platform
  • Country
  • Source/medium

GA4 Customized Funnel Analysis Report Template
Need to Set Up Custom Reports for Your Business?
The Experts at Promodo Will Help You with This Task.
Contact Us

Written by
Dayana Danyliuk

Journalist at Promodo


For over 4 years, I have been working as a journalist in the communications and marketing industry. I help brands communicate effectively through written content, engage with market experts, and create professional materials on topics related to business and marketing, sharing insights on working with marketing tools.

Published:
July 16, 2024
Updated:
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