Best Shopify Ads Examples to Inspire Your Campaigns

When you’re stuck trying to come up with a campaign, finding the right inspiration can make all the difference. In this article, we’ll showcase a range of Shopify ads examples that offer practical insights and ideas you can incorporate into your own campaigns. While not all of these ads are groundbreaking, they provide useful lessons on what works and what doesn’t, helping you refine your approach. 

5 Shopify Ads Examples That Drive Results

We selected five successful Shopify stores to explore their advertising strategies, and we hope that by examining these best ads for Shopify, you’ll gain some inspiration and a clear starting point for your own campaigns.

1.Tentree

Tentree.com is a sustainable clothing brand that plants ten trees for every item sold. 

They use Facebook and Instagram ads with colorful images and engaging copy to showcase their eco-friendly message. 

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Their biggest strength is their clear mission, which they highlight in their ads, like this educational video about trees that they run on Meta platforms:

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Their messaging is consistent across all ads, creating a mood that really connects with their adventure-loving target audience. They put a lot of effort into enhancing this vibe, such as by launching videos with nature sounds on YouTube, which adds to their brand’s calming, nature-focused appeal, and also adds value to their existing and potential customers:

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Tentree also recognizes the importance of Pinterest for their target audience, putting significant effort into their profile and ads, which brings them 179.4k monthly views.

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You can find more insights on using Pinterest in digital marketing in our case study.

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2. Rothy’s

Rothys.com is a fashion brand that makes shoes and accessories from recycled materials. Known for their eco-friendly approach and comfort, they attract customers who care about both style and sustainability. Their clever marketing and consistent brand messaging have helped them get noticed and earn a name. Let’s see what kinds of advertising they use:

Rothy’s uses Facebook and Instagram ads with copy that speaks directly to their target audience. Their ads are tailored to resonate with consumers who follow the latest trends, using relatable language and messaging that highlight their stylish products.

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Rothy’s marketing team recognizes the value of collaborating with prominent voices in the fashion industry. They often partner with influencers to showcase their products, like in this Meta ad featuring an influencer showcasing their shoes:

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This strategy helps them connect with a broader audience and makes their brand feel more trusted and relatable. 

Rothy’s extends this influencer strategy to longer-format ads as well. For example, they launched a campaign featuring influencers from different backgrounds and industries, all styling Rothy’s shoes in their own unique way. This approach helps them reach more people and allows viewers to easily imagine wearing Rothy’s products in their everyday lives.

Here's an example video from Rothy’s campaign, featuring New York City food editor Zaynab Issa, who showcases how Rothy’s sneakers fit seamlessly into her busy, multitasking lifestyle:

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Rothy’s also uses YouTube ads, like the one below. In this 15-second clip, they keep the focus on the product and highlight their special offers to quickly catch the viewer’s attention. It’s okay to keep things simple in advertising, especially if your budget doesn’t yet allow for full-scale marketing campaigns. As marketing expert Jay Abraham famously said, “Sometimes the best copy to sell a horse is ‘Horse for Sale.’

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Rothy’s also runs ads on TikTok, like the one shown in the example below. They effectively use TikTok’s algorithms to reach their target audience, ensuring their products are seen by the right people at the right time.

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3. Artisaire

Artisaire.com is a popular Shopify store that sells custom wax seals and stationery. Their strength lies in their smart targeting and positioning, which helps them connect with specific audiences. For example, they’ve tapped into the wedding industry by offering their wax seals as a personal touch for wedding invitations, making them a favorite among couples looking for unique and elegant details.

The company effectively uses aesthetic DIY-style videos for their Meta and TikTok ads. Beyond simply running ads, their team recognizes the value of high-quality content that serves dual purposes—as both engaging material and effective advertising. 

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They invest heavily in creating such content, and it brings results. Their videos are all over Pinterest, Instagram and TikTok, pulling in a steady stream of organic leads straight to their Shopify shop.

This TikTok video gathered 1.4 million views:

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4. Parachute Home

Parachutehome.com is a premium lifestyle brand known for their luxurious bedding, bath linens, and decor. 

Their ads with dreamy visuals and playful copy create a sense of comfort, quality, and effortless style, perfectly reflecting the brand’s aesthetic. 

Take a look at their Meta and Google ads:

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Their messaging and tone of voice stays consistent across all channels. These are the Youtube ads:

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Of course, as a brand that preaches aesthetics, Parachute uses Pinterest to spread the word. Their content attracts 1.3 million monthly views, making it a go-to spot for style inspiration.

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5. 4moms

4moms.com is a childcare brand that strives to simplify parenting with technology. 

Their marketing team easily connects with parents through sleek messaging that highlights the convenience of their high-tech designs. Take a look at their current Google Ads campaigns:

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4moms runs YouTube ads that are perfectly tailored for the platform—short, to the point, and engaging. These ads are so brief that they end before viewers even think about skipping them, yet they manage to highlight everything you need to know about their products. If you've ever tried to soothe a fussy baby, these ads will catch your attention and make you want to learn more.

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Their Instagram is packed with user-generated content that often goes viral. This content is not only entertaining but also showcases their products in real-life situations, building trust by showing other parents using and loving 4moms gear. It’s a powerful way to engage with their audience and demonstrate that their products are trusted by parents everywhere.

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Launch the Best Shopify Ads with Promodo’s Expertise

We hope that you leave this page with new ideas for your Shopify store ads. Remember, choosing a good campaign is important, but marketing is all about trying out new ideas. Don’t be afraid to test and adjust until you find what works best for you. 

For expert help and to get the best results, reach out to the advertising specialists at Promodo. They can guide you in creating successful campaigns and help your Shopify store stand apart.

Learn more about our approach in these case studies:

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