Maria Kashina

Setting a goal takes you halfway to achieving it. However, setting a SMART goal increases your chances of reaching it.

A blog is a powerful way to generate organic traffic. A content plan brings discipline to the process of creating materials, ensuring consistency.

In this article, we'll take a look at what closed-loop marketing is, what its benefits are, and how to implement it in practice to achieve the best results.

It is important to consider not only the text of the CTA, but also how and where it is located on the page, what colors are used, and what emotion it evokes.

SMM users increased by 8% from 4.72 billion in January 2023 to 5.04 billion in January 2024.

Stories are 22 times more memorable than facts. In today's article, we'll look at storytelling, its types, and how it helps brands sell products and services.

Today, we'll take a close look at the main eCommerce KPIs, their meaning, calculation formulas, and benchmarks for businesses to achieve marketing success.

Companies that improve their customer journey save on maintenance costs by 15-20% and increase revenue by 10-15%.

Remarketing campaigns are vital to increase conversions and revenue.

What is Google Discover and what does it have to do with SEO? We researched this question together with Vladislav Trishkin, SEO Team Lead @Promodo.

According to Gartner, marketing budgets are close to the 9% range for two years in a row compared to the lowest cap of 2021.

Promoting pharmaceutical websites is quite challenging because they are in the YMYL* (Your Money or Your Life) category, closely related to health and life.

NRF reports that St. Valentine Day's spending reached USD 7.1 b in 2023. Promodo marketing experts have more tips on how to surge this year's sales.

What opportunities does the tool provide and how to create the best adwords reports - we'll tell and show through our latest case studies.

The impact of poor user experience (UX) on the conversion rate in eCommerce is significant.

Knowing which channels and platforms your target audience visits most allows you to focus on the most effective ones.

Today, mobile app ecosystem is at its best. Consumer spending has reached an all-time record-high $67.5 b., while the global cost of app downloads on iOS an

How can you assess the relevance of your company's products or services and how well they meet the needs of your audience? By asking your customers about it.

How often to send marketing emails? How many marketing emails to send per week? What are email frequency best practices?

SEO trends, benchmarks & growth points. Along with Vlad Trishkin, Senior SEO-expert at Promodo, we highlight major insights maximize your search traffic.

For any business, retaining and engaging users on their website is crucial. The longer a user stays on your site, the higher the chance they will purchase.

We interviewed Kateryna Husachenko, eCommerce Brand Strategist at Promodo to discuss the most relevant options that would best match companies’ needs at various

Customer centricity is one of the fundamental aspects of positioning any company.

Consumers may extensively research all possible information about a product online but ultimately make the purchase in a physical store.

What is link building today? As users become increasingly demanding, link building today is primarily about quality, and then quantity.

While X-Day is soon approaching, every online business should do its best to migrate to Google 4 Analytics (GA4) as soon as possible.

For over a year now, Performance Max for Google Ads has successfully replaced Google Smart Shopping campaigns.

A few months ago, we dived deep into digital trends for 2023.

Artificial neural networks (ANN) are among top digital trends in 2023 and beyond.

In 2022, the number of email users numbered 4.25 billion. With the growing tendency, the criterion is to reach almost 4.6 billion by the end of 2025.

Waze is a crowdsourced navigation app that helps you find the best driving routes.

82% of companies state that customer retention costs less than customer acquisition.

Email marketing is a powerful tool for reaching the target audience and expanding the client base.

The online spending of US customers reached $10.4 billion in 2021.

One of the frequently asked questions from clients is: “Why do you need contextual advertising for branded queries today if there is organic traffic?”.

Today we’ll be talking about why creating landing pages, customizing advertising and getting first queries are only halfway to success.

Digital marketing is on the list of the key success factors for businesses in 2023, no matter whether they are eCommerce or brick-and-mortar stores.