Among other features, effective web analytics will let you know what's really working on your site, why visitors are leaving you, and the most visited pages.
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our clients
Choose from a suite of our services aimed to mine and analyze data about how visitors interact with your website
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The process includes basic analytics setup and enhanced settings of eCommerce Google Analytics 4.
The process includes basic analytics setup and enhanced settings of eCommerce Google Analytics 4.
Our experts will set up Universal Analytics and Google Tag Manager. We will also prepare tech tasks for developers, publish tags, and stay in touch with your team.
Our experts will set up Universal Analytics and Google Tag Manager. We will also prepare tech tasks for developers, publish tags, and stay in touch with your team.
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We will audit your analytics settings and present a timeline of findings to help you spot improvements in your analytics setup.
We will audit your analytics settings and present a timeline of findings to help you spot improvements in your analytics setup.
We use Looker Studio, Power BI, and Tableau to compile the most important web data into convenient reports.
We use Looker Studio, Power BI, and Tableau to compile the most important web data into convenient reports.
why do you need it
Gain insights that will help you better understand your customers and offer user experiences that convert
Identify areas where your online visitors drop off or fail to convert into customers. By analyzing your website traffic and behavior patterns, we will pinpoint the pages or steps in the conversion process that need optimization. For example, by identifying specific reasons for cart abandonment, our team will help you make targeted improvements to cut abandonment and increase conversions.
shopping cart abandonment rate across industries
We know that it is tricky to make sense of endless business metrics. Let us structure and simplify your data so you can make informed business decisions and step ahead of your competitors. At Promodo, we exclusively process the data you will need for your decision-making processes.
need to manage unstructured data
Dynamic phone numbers enable you to connect marketing data to every call made from your site. This will let you know exactly how each channel performs while generating phone calls and optimizing them to gain more opportunities to talk to your customers.
You can revenue by 500% to 1000% more FROM A PHONE CALL RATHER THAN A WEB FORM LEAD
We will show you how to leverage your website analytics to make informed decisions. The latter will boost the effectiveness of your business processes. In its turn, web analytics will empower your marketing campaigns, search engine optimization, organic traffic generation, website improvement, and conversion rate optimization.
Learn More
Our tools
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timelines
Each project is unique. However, here is the standard workflow we follow.
By analyzing user behavior data (i.e. clicks, scroll depth, and time spent on a page) you will gain a better understanding of individual needs and preferences voiced by your customers. For example, the stats will show you that many users are leaving your website after viewing a particular page. By analyzing the content of that page and comparing it to the pages with lower bounce rates, we will help you identify the areas where your content is falling short.
Learn MoreCase studies
Take a glance at our history of the challenges we have helped our clients overcome.
FAQ
Check out the team's answers to the popular questions from our clients. Can’t find the info you’re looking for? Please contact us any time.
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While there are fewer reports in ha4, there is a designer (Explorer) where you can build reports for your tasks and display all the necessary data.
Development may be needed for:
- installation of HTM on the site and removal of unnecessary tags in the site code,
- Data layer settings on the site,
- settings for sending POST requests to analytics (for Measurement Protocol).
1. Universal Analytics (UA) tracks third-party cookies that are getting more and more difficult to track due to new privacy requirements and changes in browser settings.
2. GA4 can fill in conversion data gaps by applying proprietary (1P) data tracking, which embraces user privacy settings and enables model conversions to improve campaign performance and better understand the customer journey.
3. Thanks to machine learning, GA4 has new capabilities - for example, it can send automatic notifications about unusual changes or new trends in your data to help you grow your business.
In this vein, it is better to configure cross-analytics. Still, if you need to add this data to GA4, apply the import cost data function.
We take setting up Analytics as a separate project that depends on the individual business tasks of each client. The following steps are included:
- a compilation of technical specifications for developers;
- testing/debugging in the process of TK implementation;
- performance check;
- correctly configured data transfer and tracking;
- correctly configured GA4 profiles.
Google Analytics services offer a host of valuable benefits that can significantly impact your business's success. Setting up web analytics will allow you to:
- analyze the dynamics of visits to Internet projects;
- manage advertising in Google Ads, Facebook Ads, etc effectively;
- track applications, and sales from calls from the site in terms of traffic sources (both in Google Analytics and in CRM);
- make changes to the product based on data about the site audience and user behavior;
- evaluate the work of contractors correctly.
Regular market research is essential to keep up with current market trends and maintain a competitive edge. This will help you to direct your business strategically and stand out from the competition.
Google Analytics consulting services assist in setting up and configuring tracking codes by expertly integrating the necessary code snippets into websites or mobile apps. This ensures accurate data collection and enables businesses to start gathering valuable insights on user behavior and website/app performance.
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