Email Campaign Management

Promo emails (or regular emails) entail all emails sent en masse: promo, news, sales, updates, thematic or gaming letters. This email category embraces al emails sent regardless of user activities or user-related events.

As simple as that, it all depends on case to case. On average, companies send 2-4 emails a day. Still, you should set up email frequency correctly. We suggest the following:

1. Offer your subscribers to agree on their preferred frequency mode

2. Track read emails and replies

3. Change email frequency based on current data

4. Analyze touchpoints with subscribers

5. Let users define the most preferred content, and

6. Make A/B testing. Arrange email frequency and content based on subscriber responses.

This will let you lower ChurnRate and increase ARPU.

AMP-email is a message with dynamic interactive elements. This may come as slider, check box, or an animation where users may choose order parameters, picture gallegy, etc. AMP emails allow users fill i subscription and feedback forms, arrange appointments, schedule meetings, register for webinars, give estimates (scores) in a letter without transfering to third pages. This is how this interactive tool drives conversions, boosts engagement rates, and surges email revenue.

KPIs in email-marketing:

1. Open Rate (% of opened letters)The indicator depends on a topic, time / delivery day, as well as domain authority, segmentation and personification.

2. Click-To-Open-Rate (correlation between users who clicked on an email link and those who opened an email)The indicator indicates content quality, attractiveness and relevance to the announced topic and individual subscriber preferences.

3. Bounce Rate Determines a % of undelivered emails and signals about the slightest flaws in domain authority and quality of email address database.

4. Unsubscribe Coefficient and Emails marked as Spam Be sure to balance these coefficients while they directly impact your domain authority and your further emailing effectiveness.Do not hide 'unsubscribe' button. It is much better when users unsubscribe rather than mark your emails as spam.

5. Conversion Coefficient and Revenue. The coefficient shows the number  of users who performed a desired action: a purchase, download, or subscription.

Segmentation of the email database enables you to split your audience into several categories based on a range of criteria (preferences, geolocation, demographics, user activity, etc.). This allows enhancing the effectiveness of your email channel by

1. Increasing Open Rate

2. Reducing 'unsubscribed' users, and

3. Driving conversions and revenues from the channel.

When evaluating email campaign management pricing, email campaign management companies consider the scope of services, the size of your email list, the complexity and frequency of the campaigns, and the level of customization required.

We have solid experience and a proven history of delivering successful email marketing campaigns, some of which you can find in the case studies.

To know cost of our email management services, please contact our manager.