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Vodafone is a leading mobile operator.
Social media provides brands with the opportunity to communicate their messages and values while building a community that supports their ideas. Although not all brands are ready to invest resources into this channel, experience shows that with the right strategy, social media can become a powerful tool for fostering loyalty and strengthening audience trust.
We have been working with Vodafone Ukraine on SMM since December 2023. In this case study, we share the results achieved during this time thanks to the updated social media strategy.
As part of the updated strategy, it was important for us to create positive associations with the Vodafone brand among the target audience and foster a desire to stay on the brand's page. This, in turn, helped strengthen customer loyalty to the mobile operator, positioning it as a brand that feels close and personal.
We’ve managed it!
In the case of Vodafone Ukraine, it was crucial to find a new approach to the social media strategy while maintaining the core direction of the page's development.
To implement this strategy, we focused on creating diverse content, introducing new formats for audience interaction, and developing situational and native materials to strengthen the emotional connection with the brand.
The slogan "Together We Can" reflects Vodafone's commitment to being there for its customers.
We integrated real people into the content: teams, stakeholders, clients, and creators, making the brand feel closer to the audience.
This allowed the client to share internal insights, and for us, it meant getting involved in the behind-the-scenes of new advertising campaigns. By doing this, we gained the necessary materials and a deeper understanding of the project atmosphere, which helped us create authentic and emotional content.
Specifically About 3D
In addition to classic photo and video content formats, we suggested that the client incorporate 3D animation into the content, as it’s a cool trend gaining popularity in the communications of global brands.
To ensure the new content from Vodafone reached as much of the target audience as possible, we promoted it through advertising.
For example, the video featuring 3D animation:
And many, many more videos that resonate with Vodafone Ukraine's followers, highlighting the importance of home internet that works even without electricity:
These videos showcase how Vodafone stays connected with its customers, providing reliable internet service during critical times, strengthening the emotional connection between the brand and its audience.
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Bytheway, Reels with 3D animation showed, on average, 25% higher reach compared to handcrafted content.
Case studies
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