Changing Behaviour Patterns of Cryptocurrency Usage: Fintech Product Design

Solution

UX/UI Work Flow

1. Research Phase 

The first stage dealt with the research, which took one week. The Promodo team conducted comprehensive user research to understand the target audience's needs and pain points, as well as market analysis to identify trends and opportunities.  

2. User Experience (UX) Prototyping 

Following the research phase, the team dedicated three weeks to user experience prototyping. This stage involved creating interactive prototypes to visualize the user journey and ensure a seamless and intuitive experience.

3. Branding Concept 

Next, we focused on developing the branding concept, which took two weeks. The goal was to create a distinctive and memorable brand identity for Scatter that resonates with the target audience. This included designing the logo, selecting a color palette, and defining the overall visual style to ensure consistency across all touchpoints.

4. User Interface (UI) Design 

The final stage was the user interface design, which took two weeks. This included actually creating effective designs based on previous processes. At this stage, we were engaged in developing an aesthetically pleasing and functional interface that enhances the user experience.

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Research

First of all, in order to develop a user-friendly and effective design for the new fintech product, Promodo experts analyzed the behavioral patterns and pain points of cryptocurrency users.

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Customer’s Journey with the Fintech Product 

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1. Finding information on the landing page

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2. Using Cryptocards

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3. Topping up account

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4. Managing Currencies

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5. Buying and Selling Cryptocurrencies

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Results

As a result of eight weeks of work by Promodo’s UX/UI team, we created the design for the new fintech product Scatter. With its easy-to-use and intuitive web design, we demonstrated that spending cryptocurrencies can seamlessly integrate into daily routines. 

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