MacNest
Ahrefs
Google Analytics
Search Console
MacNest (former AppleParts) is an online store that sells MacBook parts, accessories, and pre-owned Apple computers.
The client successfully cooperated with Promodo’s SEO team and achieved impressive results. Check out our previous case studies.
The client could no longer work with the old brand name and domain https://appleparts.io/, as it prevented the company from officially registering their brand and selling products in compliance with U.S. laws.
Promodo’s SEO team faced a problem of potentially losing the crucial SEO advantage because of the domain change. The original domain https://appleparts.io/ had significant SEO value due to the "apple" keyword, which perfectly aligned with the site's focus on selling MacBook parts and accessories.
Business rebranding and website migration to a new domain with minimal losses of organic traffic and sales.
The Promodo’s SEO team not only recovered organic traffic and rankings lost due to the rebranding but also achieved considerable growth beyond pre-migration levels.
Although we anticipated a traffic loss of approximately 50% because of the migration, there was no alternative. The new business name chosen for rebranding was MacNest.
After finalizing all the details, we collaborated with the client’s team to develop a comprehensive SEO approach for the domain migration.
We coordinated with the client to decide a migration date, ensuring availability to address any urgent issues during the transition.
To consider all details, we created a comprehensive task list with a timeline and specialists responsible. The migration process included:
Continuous monitoring was crucial during the domain transition period. It ensured rapid adjustments and helped the site recover its indexing and performance.
The website’s traffic dropped by 50% in the first week after domain migration. Rankings also significantly declined; for example, there was a 90% drop in TOP-5 positions.
Due to a well-structured approach and efficient SEO task management, we exceeded expectations and restored more than 100% of the website’s traffic and rankings within 4 months.
Traffic on the new domain increased by +55% compared to the initial performance.
The blog recovered the fastest, as its non-commercial intent was less dependent on the "apple" keyword in the domain.
Over time, the rankings of the commercial pages also steadily improved, demonstrating the effectiveness of our migration strategy.
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