How a User-Friendly Redesign Boosted Conversion Rates by 52% for a Consumer Electronics Site

Client

tt.ua is an online store specializing in household items, computer equipment, and electronics, catering for a wide range of tech-savvy consumers.

Challenge

Creating a diverse appeal

Develop a user-friendly and modern e-commerce platform appealing to a diverse audience.

Enhancing the shopping experience

Create an intuitive shopping experience to enhance product discovery and boost more purchases.

Building trust & reliability

Ensure the design caters to both tech enthusiasts and regular consumers who prioritize ease of navigation and trust.

Initial Data

For this project, we chose the Euclid Circular B font for its modern, clean appearance. The color palette includes a vibrant green for primary elements and a bold orange-red for accents. Our featured design picks add up to a cohesive and dynamic interface to enhance user experience.

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Target audience research

The online store that embraces household items, computer equipment, and electronics enjoys a diverse target audience. Our customers are tech-savvy, value convenience, and are often looking for high-quality, reliable products that can enhance their daily lives. They range from young professionals and tech enthusiasts to families and home organizers.

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Solutions

Home page

• Developed a clean, intuitive interface with easy-to-navigate categories and a clear product hierarchy.

• Emphasized user convenience by simplifying the checkout process and integrating advanced search functionality.

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Catalogue

The catalogue page offers a clear layout for easy browsing, with categories, filters, and detailed product information to explore and compare searched items with ease.

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Product page

The product page provides a detailed view with high-quality images, key specifications, and pricing information. Users can easily access product descriptions, reviews, and related items.

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Results

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✔ Increased conversion rate by 52% within the first quarter post-launch.

✔ Reduced bounce rate by 15%, to signal wider engagement and user-friendly experience.

✔ Enhanced user satisfaction and repeat purchases, proven by post-launch surveys and customer feedback.

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