AURUM is a multibrand company and a leading representative of the Ukrainian jewelry industry. They offer a diverse range of high-quality jewelry, blending traditional craftsmanship with modern design.
Crafting a modern eСommerce experience that resonates with a wide range of customers, each with unique tastes and expectations.
Designing an intuitive, visually captivating interface that showcases jewelry while inspiring discovery and interaction.
Balancing innovation with simplicity to create a platform that feels fresh and cutting-edge for tech-savvy shoppers while remaining approachable and dependable for all.
Our mission for the website redesign was to create a user-friendly, visually appealing, and informative platform. We aimed to improve user experience with easy navigation, showcase the client's diverse high-quality jewelry, and reflect AURUM's craftsmanship and innovation. The goal was to engage users more effectively, offer a seamless online shopping experience, and increase conversion rates.
The goal of the homepage we designed for the jewelry store was to captivate visitors and drive engagement.
We created a homepage section with special offers, promotions, and news, designed responsively for both mobile and desktop.
It’s important to display the categories block immediately on the first screen to engage the user and encourage them to scroll further.
We've added a social media block to show current posts and encourage users to follow social channels, where they would see regular updates.
The Stories block features a slide with product cards designed to instantly capture buyers' interest and boost conversion rates. We added a Stories block to effortlessly inform users about new arrivals, collections, and store updates, making it easier for them to stay engaged and updated.
Goal: Simplify user registration to enhance sign-up ease, user experience, and engagement, leading to greater satisfaction and loyalty.
Users won't waste time re-entering personal data for each purchase, enhancing their order experience.
Goal: Our primary objective was to enhance the functionality and usability of the search feature, ensuring it provides an efficient and intuitive experience for users.
Implemented a search feature that includes categories and subcategories, offering users immediate product recommendations based on their interests.
We added a cross-sell block to the cart to increase the average order value and the number of items in the cart.
Added additional functionality to the search feature, allowing users to search for jewelry items using photos, enhancing accuracy and precision in finding desired accessories.
We implemented smart filters to enhance user experience by allowing quick and precise product searches, making it easier for users to find exactly what they need.
Advertising banners within product listings attract buyers' attention to special offers, new arrivals, and promotions, increasing the visibility and sales of specific products.
We specifically included all types of stones and carefully selected visualizations for each one. We've designed highly convenient filters to help users easily find the perfect jewelry.
Goal: The product page aims to provide essential information and offer an easy method to choose the right size.
We've added a block on the product page featuring large photos and a convenient gallery. We've also added a store locator block for the product's availability, enhancing convenience for customers.
Our goal for the cart pages: encourage users to add more items, boosting average spending.
We added a cross-sell block to the cart to increase the average order value and the number of items in the cart.
Our main goal for developing the checkout page was to create a seamless, user-friendly, and secure purchasing experience.
We used a minimized header for the checkout to prevent users from abandoning their order at the final stage. We added the options of branch delivery or in-store pickup for jewelry purchases, prioritizing customer convenience and flexibility.
We improved the purchase process to ensure greater convenience for users, providing them with more flexibility and ease when making purchases.
Our idea behind creating the account was to make it not only informative but also the most functional and user-friendly.
With the first option, users could quickly and intuitively measure to determine their ring size.
The second option allowed users to easily and quickly determine their ring size without the need for additional materials, making it more convenient than before.
Case studies
Check out how we help companies like yours overcome challenges and rise to the next level.
.webp)
.svg){kind=logo}
