Ahrefs
Google Analytics
Google Search Console
Seranking
Serpstat
Aris Pack is a packaging manufacturer that produces 10 types of packaging with 4 branding options. It has been in the market since 1992 and fulfills 10,000 custom orders annually for clients from over 30 countries. It specializes in creating custom packaging with original designs and also offers ready-made solutions in standard sizes and colors.
As part of its international expansion, the brand has entered the Polish eCommerce packaging market with a new website.
The company entered the Polish packaging market with a new website. Despite their extensive industry experience, succeeding in a new market with a brand-new website required a thorough assessment and a well-crafted SEO strategy.
Pro Tip: To establish a strong presence in the Polish market, the company strategically acquired a local .pl domain. This decision was crucial, as competitors also utilized local domains with .pl or .eu extensions.
Promodo's role was to drive organic promotion for the new domain, ensuring it gained visibility and competitive advantage in local search results.
We began by conducting a comprehensive audit of the website to identify and address technical issues affecting its performance and SEO.
We gradually implemented the audit recommendations, ensuring that changes were made systematically and monitored for effectiveness.
Following the technical audit, we focused on content-related tasks:
Keyword research is a crucial step that involves collecting and analyzing keywords to build a comprehensive semantic core. This process ensures that the site’s content aligns with relevant search queries and user intent.
We prepared detailed content briefs for site categories and filters. This provided clear guidelines for creating optimized text that would improve the site's relevance and usability.
Even though the client’s team wrote the texts in Polish based on the provided content briefs, we reviewed all submitted content to ensure it met quality standards and was properly integrated into the site.
[[SLIDER-START]]
[[SLIDER-END]]
Our SEO team worked on the improvement of the E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) factors on the client’s website:
As soon as Promodo’s team improved the on-site SEO, we moved to the off-site SEO strategies.
Each month, we acquired links from reputable sources to high-authority websites.
Pro Tip: To promote a new website in the Polish market, we choose primary .pl domains for link building, as they signal to search engines that the website is relevant to users in this region. This can improve local SEO performance and help rank better for Polish search queries.
By leveraging these credible backlinks, we strengthened the website's domain authority, improved its trustworthiness in the eyes of search engines, and fostered higher rankings for key commercial search queries.
As a result of cooperation with Promodo's SEO team, the client's visibility for core keywords in the TOP 3 to TOP 10 positions increased by 8 times. This significant improvement in rankings benefited higher traffic and organic leads for the client.
Despite the fact that well-established local Polish companies were dominating the top positions in the SERPs, thanks to SEO efforts, Aris Pack successfully managed to reach the top of the search results and become competitive in the online packaging market of Poland.
Case studies
Check out how we help companies like yours overcome challenges and rise to the next level.
.webp)
.svg){kind=logo}
