х4 Organic Traffic Growth in the Global Fashion B2B Sector: Effective SEO Solutions from Promodo Experts

Solutions

SEO Audit

First of all, to develop an effective SEO strategy, Promodo’s team conducted a profound audit to identify technical issues impacting rankings and find growth opportunities. 
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Based on the SEO audit findings, we provided recommendations and technical tasks to eliminate these and other issues to improve the website’s performance.  

Keyword Research  

Keyword research is one of the main stages of any SEO strategy implementation. It allowed us to understand how potential customers search for products and services in the bridal fashion industry. Further, we used this research to integrate relevant keywords into product pages, blog content, metadata, etc. What’s more, Promodo’s SEO team also paid attention to the following aspects:

Keyword Clustering

After finding the list of keywords, we grouped them into clusters based on search topics. Further, it allowed us to create a proper website structure, ensuring each landing page targeted a specific set of related queries.  

Search Intent Analysis

Our team analyzed the intent behind each keyword (informational, commercial, or transactional) to align content with user expectations. This ensured that pages served the right audience at the right stage of the buyer’s journey.

Global SEO Considerations

Given the brand's international presence, we also adapted keyword strategies for different markets, ensuring relevance across multiple regions.

Website Structure Improvement

Before partnering with Promodo, the website had only two product categories—Ariamo Boho and Ariamo Light—named after the brand’s wedding dress collections. However, potential customers unfamiliar with the brand were unlikely to search for these specific category names. As a result, it limited the site's organic reach and traffic.
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Based on the keyword research, we restructured the website by developing new categories and subcategories and added page categories by silhouette, neckline, and style. 

On one hand, it simplified the navigation and improved user experience. On the other hand, it allowed aligning the site’s structure with how customers naturally search for wedding dresses.

Additionally, we optimized the new pages with high-, medium-, and low-frequency keywords to meet different search intents. 

Besides, our SEO team also launched internal linking blocks that ensured better navigation for users and crawlability for Google bots.

On-Page SEO Optimization

Promodo’s SEO exports often use microdata to provide additional context about product elements like prices, reviews, prices, availability, and more.

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💡 Microdata is a type of structured data that helps search engines better understand the content on a webpage.  

Ariamo Fashion Group does not provide prices on wedding dresses on the website, due to its business strategy. This limits the ability to use microdata. However, we adapted to these conditions and focused on using other opportunities to enhance SEO results including:

• expanded the content on product pages by adding detailed and informative texts that address potential user questions;
• increased the quantity and quality of product images to better showcase the products;
• added FAQ sections. 

As a result, it created more value for users and improved the overall user experience on the website, which also positively impacts their behavior on the website which is tracked by Google algorithms. 

Link Building

Even though the website already had some backlinks, some were toxic. We analyzed and applied the disallow tool for harmful or irrelevant links. We also acquired high-quality, authoritative backlinks from relevant domains. By January 2025, the website had accumulated 284 unique referring domains, representing an increase of 104 domains since July 2024. 

‍💡 Pro Tip: While working with the client, we tried to use all opportunities for acquiring high-quality backlinks. As Ariamo Fashion Group frequently participates in prestigious bridal exhibitions and events, such as the National Bridal Market Chicago, Barcelona Bridal Fashion Week, and New York Melange de Blanc, we considered it as an opportunity for link building. Promodo’s SEO team thoroughly reviewed the websites of these organizations and reached out to request backlinks to Ariamo wherever they were missing.

This approach helped strengthen the site's backlink profile with authoritative, industry-relevant sources.

Results

Our comprehensive SEO strategy delivered significant improvements:

• Increased the number of Google-indexed pages from 1,683 to 2,340.
• Resolved technical issues that previously hindered search performance.
• Expanded the website structure, improving navigation and content depth.
• Achieved a +404% year-over-year growth in both B2B and B2C traffic.
• Grew the number of sales form submissions.

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