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Top 10 Digital Marketing Trends Every Healthcare Business Must Adopt
August 21, 2024
9 min
As 7% of Google searches are healthcare-related, medical businesses can only succeed with digital marketing. Besides, patients’ behaviors are changing rapidly, and competition in the market is growing stronger each year. To keep up, companies must follow the latest trends in healthcare marketing to maintain growth and patient engagement.
What are those digital marketing trends in healthcare? The Promodo team reveals all of them in this article.
Let’s view in detail essential trends that healthcare businesses can leverage to attract more patients, increase efficiency, and remain competitive in this rapidly developing market.
Personalization is no longer optional in healthcare marketing. Patients expect tailored experiences that resonate with their specific needs. By using data analytics, healthcare businesses can create dynamic content, emails, and ads that directly address patient concerns, leading to better engagement and trust.
💡 For example, with the help of Promodo’s specialists, you may create email reminders for regular check-ups or condition-specific content that can make patients feel cared for.
Telemedicine is getting increasingly popular, particularly post-pandemic. In 2023, 46% of US patients used healthcare services virtually as their follow-ups after an in-person visit. Besides, the demand for virtual healthcare marketing will grow because more than half of the patients surveyed indicated increased satisfaction due to telemedicine.
Marketing for telehealth services should focus on convenience, accessibility, and patient safety. Promoting virtual healthcare through SEO-optimized content, social media, and targeted ads will ensure your services stand out. Additionally, creating educational content about how easy and secure virtual appointments can help demystify telehealth for those unfamiliar.
Healthcare is a local service at its core. That is why local medical SEO is definitely one of the timeless healthcare digital marketing trends. Patients typically look for providers near their location, making local healthcare SEO critical to succeed in the industry. Our Promodo team recommends optimizing your website for local searches, which includes
These can significantly improve your visibility to potential patients searching for care in your area.
On the list of healthcare advertising trends are hyper-targeted campaigns. Platforms like Facebook and Google Ads allow you to target specific demographics, locations, and behaviors. Hyper-targeted ads focusing on relevant health services, such as chronic disease management or specialized treatments, can lead to higher conversion rates and more efficient ad spending.
With the rise of voice-activated assistants like Siri, Alexa, and Google Assistant, 71% of users use voice instead of typing search queries. That’s why optimizing your medical website for voice search is one of the essential digital healthcare marketing trends. Ensure your content answers common questions in a conversational tone and is optimized for long-tail keywords that demonstrate how people speak when they ask questions out loud.
Video content is also on the list of the main trends in healthcare marketing. Whether it’s educational videos on specific health topics, patient testimonials, or live Q&A sessions with doctors, video marketing helps establish trust and authority. Healthcare businesses should leverage platforms like YouTube and social media live streams to offer engaging and informative content that directly connects with their audience.
As 77% of people conduct online research before booking an appointment with a healthcare provider, providing high-quality, informative content is a must for medical businesses. Make sure that you provide profound information on your website in
Don’t forget, the healthcare industry is under the control of Google's YMYL (Your Money or Your Life) algorithm, which requires websites to demonstrate a high level of experience, expertise, authority, and trustworthiness (E-E-A-T).
Artificial Intelligence (AI) is a trend in all areas, and healthcare marketing is not an exception. AI-powered chatbots are another growing digital marketing trend in healthcare. Chatbots can help answer patient queries, schedule appointments, and provide information 24/7. They help improve patient engagement and streamline communication, allowing your staff to focus on more complex tasks.
Online healthcare reputation management is a primary business trend. When choosing a provider, patients often turn to reviews, so managing your online reputation is crucial. Regularly monitor platforms like Google Reviews, Healthgrades, and Yelp to address patient concerns, thank those who leave positive feedback, and resolve issues quickly. A proactive reputation management strategy can build trust and attract new patients.
Email marketing remains a powerful tool for staying connected with your patients. Use automation to send personalized emails that remind patients about appointments, offer health tips, or provide updates on new services. Our Promodo retention team recommends segmenting email lists based on patient demographics, conditions, or interests, which can increase open rates and conversions, making email campaigns more effective.
Promodo experts have deep knowledge and experience in digital marketing, including within the healthcare industry.
We can help launch the latest trends in healthcare marketing to let you stay ahead of the competition. Whether it’s optimizing your online presence, launching targeted campaigns, or enhancing patient engagement, Promodo has the tools and strategies to bring impressive and measurable results.
Team Lead of Content for promodo.com
Content marketing manager at Promodo with 7+ years of writing.
When creating valuable business content, I always seek fresh data, interesting facts, the expertise of professionals, and meaningful insights to bring relevant ideas to the audience. I believe that good content can enrich the experience of marketers, empower business owners to make data-driven decisions, and enhance companies in growth.
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