Content
Tailoring SEO Strategy With Promodo Marketers
November 1, 2024
20 mins.
In 2024 and beyond, search engine optimization algorithms are moving towards deeper technological sophistication and user-centricity.
The development of AI and machine learning now allows search engines to dive deeper into user intent and deliver more relevant results. Meanwhile, Google prioritizes the E-E-A-T factors by emphasizing ethical and high-quality content production.
At Promodo, we cherish search engine optimization (SEO) as an interdisciplinary expertise that requires multiple skills ranging from programming to linguistics and content creation.
Our strategic pursuit is to turn companies into niche and market leaders. We cultivate an entrepreneurial spirit for decades ahead to help brands remain competitive and enhance the online marketing landscape. Oleksandr Kolb, Promodo CEO.
We consistently provide holistic SEO services to increase traffic and boost sales. Promodo is a premier, award-winning digital marketing agency that serves European and US businesses:
📈 360-degree marketing services to elevate international brands:
🌍 Partnering with 380+ clients
⏳ Average customer relationship for over 5 years
🔄 Full-funnel 360° marketing strategy
💰 Over $150 m. in revenue under management
Promodo exceeded our project KPIs with 11.4 m. impressions and delivered outstanding work quality at an accessible rate. Dominique Sabino, Digital Acquisition Manager, Tourism Seychelles.
With almost 500 employees aboard, we leverage a huge team of qualified talent to tailor top-notch SEO solutions to our clients. With 20 years of hands-on experience in digital marketing, we make our best of SEO effectiveness.
SEO tools we use:
🔴 Ahrefs, Serpstat, and Similarweb: to analyze links, keywords, traffic, and competitors
🔴 Screamingfrog, JetOctopus, and Google Analytics (GA4) : to gauge website crawling, make tech analysis, and assess on-page SEO parameters
🔴 Semrush and SE Ranking: to compile semantic core and check SERPs performance of clients’ sites.
🔴 Google Business, Google Analytics, Power BI, Promodo CRM: to provide in-depth SEO analytics and monitoring.
The synergy of tech skills and creative strategies enables us to drive high-volume organic traffic to our clients across multiple industries.
With a well-structured SEO strategy at hand, you’ll boost organic promotions.
We provide comprehensive SEO services to help online businesses enhance website performance, increase traffic, and improve search engine rankings.
How We Lifted Organic Sessions by 208%: We audited Hansgrohe's site to enhance its competitiveness in search rankings. Over 18 months, the client’s organic traffic surged by 208% owing to non-branded searches. As a result, the Client advanced its regional visibility and conversions.
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How do we manage SEO promotion:
🔴 Technical audit: We identify and resolve common errors that hinder site ranking. Our technical SEO experts ensure your site is optimized for search engines by improving its structure and fixing bugs.
🔴 Keyword research: We conduct thorough niche-based keyword research focused on user intent to create keyword lists that drive traffic and address customer needs.
🔴 Landing page optimization: Our SEO experts analyze client websites to optimize metadata and content to convert visitors into leads. We align our strategies with user buying intent to maximize organic traffic.
🔴 Link building: We acquire quality backlinks to enhance site visibility and maximize organic traffic. Our link building strategies emphasize engaging content to boost your search rankings.
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Once your site’s performance stagnates, an in-depth SEO audit will spot the gaps and customize needed improvements.
We provide SEO audits to enhance website performance by leveraging the best practices.
By exploring the SEO health of our client sites, we spot and fix core issues that hinder organic traffic.
How do we manage SEO audit:
🔴 Indexing and crawlability: we ensure search engines find and rank your pages.
🔴 On-page and technical SEO: we optimize meta titles, descriptions, security, and site speed for better performance.
🔴 Backlink profile: we evaluate backlinks to identify gaps and suggest improvements to achieve higher rankings.
🔴 Content quality: we make your content accurate and relevant to attract more traffic.
🔴 Site architecture: we check the logical arrangement of pages to help search engines spot you.
🔴 Competitor benchmarking: we compare your performance metrics with competitors and industry averages to identify growth opportunities.
We emphasize diligent commitment to data security during SEO audits. Our SEO audits prioritize the website's technical optimization, structure, content, and link profile.
How We Boosted Client’s SERP Positions: We conducted a website audit for 1010tires.com by identifying relevant keywords and aligning SEO efforts with user intent. As a result, the client’s TOP-1 positions rose by 6%, TOP-3 by 17%, and TOP-5 by 35% in search engine rankings.
Our SEO Audit rates start from $900
Following the SEO Audit stage, we tailor customized SEO strategies. A customer-focused approach helps us predict traffic growth and set relevant KPIs.
While developing a website, customized SEO optimization will save you from an abundant tech workload. It will also help you avoid extra costs for website redesign at the promotion stage. The settings at the development stage will help you increase traffic through further SEO promotion.
We recommend setting up a Google-focused website straight away.
Even if a user fails to complete the transaction on your site and is not converted into a lead, you should do your utmost to keep them on your site. They should not return from your website to search results. This behavioral factor signals Google how well your site responds to user queries. If too many users jump off your site, Google’s algorithms will lower your site’s ranking due to non-compliance with user intent. The main SEO task is to make sure your site pages meet customer needs. Work on reducing the bounce rate. A low bounce rate indicates that the average user visits more pages and stays on your site longer. Vladyslav Trishkin, SEO Team Lead at Promodo.
Effective SEO implementation indicates change dynamics within the first few months. On this background, we predict traffic for six months or a year ahead. Providing a streamlined implementation, we spot initial results in about four months.
It is vital to analyze how well your competitors perform online, considering market size and seasonality.
Our strategic website speed optimization goal is to attain the green zone assessment. With higher rankings on SERPs, you’ll gradually move from the red zone to the yellow and green zones, respectively.
The prime SEO question we ask our clients is whether they have a website and how good it is.
Without a well-functional and properly designed website, there’s no point in further search engine optimization.
While your website should be easy to interact with, we’ll make it far more responsive by measuring and improving its usability.
How do we manage CWV:
🔴 Spot and fix the flaws on a client’s website
🔴 Delete duplicate pages
🔴 Optimize the layout of the analysis pages
🔴 Set up correct canonical tags
🔴 Arrange site rendering
🔴 Optimize metadata
🔴 Develop a website optimization strategy to get more organic traffic
🔴 Promote the client’s website
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Our CWV experts assess and suggest proper improvements for user experience on each page of your site by:
🔴 Testing and refining the site’s usability
🔴 Tracking analytics data to assess user experience
🔴 Mitigating bouncing back to the SERPs
🔴 Making users interested in the search snippets to make them visit your site
🔴 Monitoring website performance in line with Google’s requirements.
We use Google PageSpeed Insights in Chrome Lighthouse Console. Beyond the customized approach to every client, we follow individual workflow at each stage of CWV audit completion.
Our website optimization rates start from $900
Our content marketing approach sets on the fact that 88% of consumers say authenticity is key when deciding which brand to choose.
Google consistently prioritizes expert content over other core factors. The more pages with valuable content on the website, the sooner you’ll succeed. Marko Fedorenko. Author of the “SEO Ideas” at Promodo.
How Do We Manage Content Marketing:
🔴 Content creation: we develop compelling content to enhance online visibility and attain wide brand recognition.
🔴 Content audit: we assess communication channels, audience, competition, and keyword usage to boost your online visibility.
🔴 Content strategy: we identify the most effective channels, set timelines, and create content plans to attract customers and foster loyalty.
🔴 Backlink audit and strategy: we analyze your backlink profile and develop link building strategies to enhance your search engine ranking.
🔴 Content management: we produce impactful digital content that drives results, helping our clients lead their industries.
🔴 Featured snippets: we tailor customized content strategies and focus on getting into featured snippets for relevant queries. To boost website traffic and enhance brand awareness, we also spot the most relevant keywords to make your content appear in the featured snippets.
🔴 PR content: Our content is designed to address your business objectives by promoting your products and services on digital platforms where people need them most.
Promodo's high-quality work has improved search engine rankings, organic traffic, and engagement metrics. The team delivers on time, responds to needs, demonstrates flexibility, and communicates proactively. Their ability to quickly grasp the complexities of the client's product is impressive. Ukraine Country Manager, ZEN.Com, Olga Akopian.
We thoroughly check whether a client’s content meets technical specifications, organic keywords, and appropriate internal and external links placement.
We continuously review the tone of voice and rich content quality, i.e. text, visuals, videos, audio, and graphic elements. Our content managers also deliver proofreading and stylistic assessments.
As part of tech specifications, we analyze competitors, visual and stylistic elements, perform СТА-focused tasks, gather semantics and generate metadata.
How We Boosted Organic Sales by +25%: To achieve high rankings and generate quality leads, we created a blog page for Yesim focused on engging conversion-driven content. Key strategies included integrating call-to-action (CTA) blocks that offered unique discount codes and helped the Client to track leads. Within five months, the Blog attracted 505,900 organic traffic sessions and increased sales by +25%.
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Our best content marketers are here to help you:
🔴 Structure your content to resonate with frequently asked questions or user queries within your niche and expertise.
🔴 Create content in a format similar to snippets, including bulleted lists, tables, and short paragraphs.
🔴 Implement schematic markup to help search engines understand the context and content of your page.
🔴 Adjust your content strategy and focus on getting into the “zero results” for relevant queries. You will be included in the featured snippets block for keywords that are important to you. That will boost your chances of getting clicks from users and increasing brand awareness.
🔴 Find relevant search queries that have a featured snippet block with Ahrefs. Analyze the featured snippet block according to the found queries.
🔴 Define the query content. Adjust the information on the relevant pages of your website. A strategic goal here is to make sure that the content on your page closes the user's query in a compact and convenient format.
🔴 Make sure that the content on the page matches the current format in the featured snippet block.
🔴 Promote your page by improving its structure and content. Analyze competitors' pages to generate new ideas and theories.
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The keywords suggested by the Ahrefs extension rightwards are relevant, but you should check them for average monthly query volumes. For example, below are the search queries for the keyword “customer profile.” While the ideal ‘customer profile’ is the most frequent query, its keyword difficulty (KD) is rather high. This means there are too many articles written on this topic, and we need to make a lot of extra effort to get top positions. Therefore, I would focus on Ahrefs keyword suggestions as a guideline. Once you work with high KD terms, open Related Terms, paste them into the search inside Ahrefs, and set the limit: KD up to 40, and keyword volume from 20 respectively. Now. you’ll see other super-relevant keys omitted by Ahrefs recommendations. Oleksandr Tymoshenko, Digital Marketer.
Our content marketing rates start from $900
We’ll establish a robust backlink portfolio to elevate your search engine rankings and get more organic visitors. Our experienced SEO experts handle customized link building services and unique databases to enhance your backlink profile.
Google zeroes out all the links it considers spammy and low-quality. It's just that at one point the effectiveness of some links becomes zero - the weight of the site's pages, positions, and traffic drop. Link building is changing, becoming more expensive and complex. The sites that link to you should be more relevant to your topic and give fewer links to competitor sites. Vladyslav Trishkin, SEO Team Lead at Promodo.
We analyze competitors, evaluate their link profiles in dynamics, and do our best to make the link profile grow faster to win more quality donor sites. To assess the quality of external links to your site, we deploy backlink analysis tools like Ahrefs and Majestic. High-quality links typically come from websites with a Domain Rating (DR) above 30 and over 1,000 monthly sessions.
We consider thematic relevance and avoid harmful links from suspicious sites with duplicate content or those that cover unrelated topics. We leverage paid link building to enhance your backlink profile by securing high-quality links from reputable sources. Although the link building process is complex and time-consuming, it significantly boosts traffic and improves search engine rankings, making it a valuable investment.
Our link building services:
🔴 Competitive analysis: we analyze the link building strategies of top competitors in your niche, including the quality and quantity of competitor backlinks,
🔴 Link strategy and acquisition: we develop targeted anchor lists and determine the optimal amount of backlinks in line with your semantic core.
🔴 Link management: we monitor the authority and toxicity of referring domains to maintain high site ranking and credibility.
🔴 Copywriting: we generate engaging content to boost content sharing and linking across blogs, articles, and social media networks.
Our link building rates start from $1000
Search Engine Reputation Management (SERM) is an ongoing process aimed at monitoring and maintaining a positive online reputation.
We advance our clients’ online brand reputation by managing customer feedback. We track search results, address negative reviews, and manage online feedback by revising client SERM strategies every 2–3 months.
The initial analysis involves compiling negative feedback into a table with monthly updates to track changes. We assess the tone of feedback by tracking the percentage of negative comments to facilitate improvement.
While it’s impossible to eliminate negative feedback, our SERM experts will help you suppress it and promote positive reviews. Our clients receive detailed monthly reports on feedback volume, platforms, and feasible recommendations for future actions. We select industry-relevant platforms as well as those atop search rankings to share your branded content.
Our SERM services:
🔴 Online reputation analysis: we assess search engine presence to identify the most effective SERM strategy for your brand.
🔴 Content creation: we craft PR articles to boost your authority on Google’s first page.
🔴 Google Maps marketing: we enhance the “Google Business” profile to improve your ratings and maintain customer trust.
🔴 Local SEO content strategy: we tailor PR content and reviews to support your local business goals.
🔴 A spotless online reputation: we promote positive content and suppress negative associations with your brand.
🔴 Trustworthiness: we help improve customer ratings and display them effectively to enhance trust.
🔴 Customer reviews: we set up alerts and respond promptly to reviews that require immediate attention.
🔴 PR content: We generate PR articles to enhance your reputation on search engines.
Video customer reviews are more eye-catching and engaging compared to text reviews. Adding video reviews and testimonials will come as a solid competitive advantage over your closest rivals. Oksana Babenko, SEO Expert at Promodo.
A comprehensive SERM approach ensures your brand maintains a positive online presence and builds customer trust.
Our SERM rates start from $1000
By implementing effective local SEO strategies, businesses streamline their online presence and attract more local customers.
Our local SEO services embrace data-driven strategies to effectively target specific regions, cities, or neighborhoods aligned with your business locations.
Our local SEO services:
🔴 Lead Generation: we optimize the Map Pack to enhance visibility and drive revenue for your physical business.
🔴 Google Maps marketing: we provide comprehensive tools to create, manage, and optimize your Google Business listing, boosting your local search presence.
🔴 Local SEO content strategy: we develop and optimize engaging text and visuals to establish your business as a leader in your geographic area, ensuring both user and search engine optimization.
With our targeted approach, we help you maximize your local online presence and attract more customers.
Local SEO services for our clients involve optimizing a website or online presence to enhance visibility and rankings in local search results. The practice targets specific geographic areas to attract local customers, aiming to secure a spot in the "Local Pack" or "Map Pack," which prominently features map listings and business information in search results for location-specific queries.
Our local SEO rates start from $900
We tailor customized SEO solutions to startups and well-established businesses of all sizes by:
🔴 Setting clear SEO goals
🔴 Understanding the client’s starting point
🔴 Determining the client’s SEO advantages over competitors
🔴 Selecting SEO tools and resources to achieve customized results
🔴 Outlining service costs and outcomes for our clients.
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Content Marketing Manager at Promodo
Taras has 16 years of hands-on copywriting experience overseas with 3000+ unique copies.
Accredited with Certificate of Proficiency in English (C2 level) by Cambridge University. Studied at Writing Launch Academy (United States) and owns an Academic Writing Certificate from Oregon University. Author of 12 dictionaries with Apriori Publishers.
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