Content
Effective Marketing Strategies for Periodontists
October 31, 2024
10 mins.
In 2024 and beyond, dental practices are diving into TikTok and Instagram Reels among the best-fit channels to spread short engaging videos. Video content is trending with a strong potential to hook patients.
However, there are more insights into marketing for periodontists. Promodo healthcare marketers have gathered first-hand digital marketing sneak picks to boost your periodontal practice online.
Statistically, over half of adults in the U.S. are suffering from gum disease. This is a huge patient base experiencing swollen gums or bleeding. Mostly, they browse online before booking an appointment with a dental practice.
The most critical point you should consistently emphasize in your blog posts is to make clients resonate with your periodontal care. Your ultimate periodontal marketing task is to show your clinic online when patients most need your periodontal care services.
This is the point where your periodontal online presence is of crucial importance. You should be there whenever someone is typing key phrases like “my gums are bleeding.” That’s how you’ll land patients in need on your website.
There are proven triggers that induce patients to opt for their preferred periodontal clinics:
Before starting your digital marketing adventure, assess your current capacity and available resources. Clear SMART analysis at the very beginning will save you tons of time and effort.
Even though your periodontal patient audience is well predetermined, segment your leads on various stages of a marketing journey.
We will now share digital promotion tactics for periodontology clinics. Implement our best recommendations into your periodontist marketing plan for further growth and expansion of your periodontal business.
The comparative advantage of omnichannel digital dental marketing is pursuing a patient-centric approach by embracing the maximum amount of digital channels to deliver your brand experience consistently.
Along with setting up and maintaining your dental clinic website and a mobile app, you should keep building a brand and promoting your periodontal services across multiple platforms to win more patients and expand your business.
The unified promotion through the synergy of dental marketing channels will help you boost brand awareness and form positive associations about your periodontal practice.
Beyond serving a localized demographic, an array of digital marketing channels will make patients spot you whenever they most need dental services. Set your name on search engines as a quality healthcare provider.
The omnichannel approach necessitates consistent messaging. Explore what your closest competitors do to increase and maintain their brand awareness. We suggest proven marketing resources like Ahrefs, Similarweb, and Semrush to analyze the competition and traffic channels.
Your dental website is your turf and home to your patients. With our best UX/UI solutions, you’ll build and maintain a sound online presence with decent rankings in search engine results.
Do not limit your marketing effort to a one-page site. As an integral part of patient lifetime value, win patient trust and loyalty with an expanded website full of informative (blog) and commercial (landing pages) supported by user-friendly call-to-action (CTA) buttons and on-the-go solutions like 24/7 live chats.
Easy-to-navigate: everything from breadcrumbs to immediate appointment options will ease customer experience on your website.
Accessible: adding web chat and simple text with talk-to-speech will ease the patient journey on your pages
Professional-looking: patient-oriented content and well-styled images of your personnel will add to your dental image.
Bet on content creation as the proven SEO for dentists. Your blog along with social media posts will establish a consistent informative online presence. Over time, more people will recognize your periodontal practice with useful information and quality care services.
Fill your blog with educational articles covering dental-care-centered topics related to periodontal health. That will bring patients to your practice organically. The keywords you’ll use in your blog posts will resonate with targeted search intent by patients seeking “dental implants” for example.
On your website, you’ll convert the most interested users into new patients with the help of CTA buttons. That’s where you will offer online consultations and invite users to book appointments with your dental clinic.
While most of your periodontal patients will come from the local pool, your must-have is to get listed on Google Business Profile. That will serve you as an online business card you’ll leverage to promote your periodontal practice locally.
In our featured healthcare case, we served ON Clinic, an international network of medical centers, to:
Our UX/UI team tailored a user-friendly personal account interface for the patients. Our customized design ensured a seamless on-site experience and encouraged more patients to:
Beyond organic ways to promote your periodontal practice, the best approach is to use paid ads online.
Pay-per-click (PPC) advertising necessitates a robust approach and tough planning, as every marketing dollar counts. If implemented effectively, PPC is among the most cost-effective ways to drive substantial patient traffic to your website.
Among the most popular channels for dentists are Facebook and Google. Most clinics run paid ads through these popular channels, targeting local patient audiences and bidding on keywords that resonate well with local intent for periodontal care.
As an integral part of a retention strategy, emailing your current patient base is among the best ways to maintain consistent communication.
We emphasize personalized email campaigns to keep in touch with your target audience and build long-lasting relationships with prospective patients.
Tailor email campaigns as an essential part of your periodontist marketing strategy. There is a vast choice of customizable dental email templates to help you personalize your messages.
While short videos are hyping across social media, we help our clients create engaging video content:
Defining the client’s purpose: brand awareness, engagement, sales, or education.
Exploring the client’s audience: understand who you’re targeting, and tailor content to patient interests and preferences.
Choosing video content format: decide on the type of video (tutorial, behind-the-scenes, interview, live stream, etc.
Creating a script: plan concise and engaging messages and visuals.
Shooting the video: set up a scene, cosider background, lighting, and framing.
Deploying editing software: use tools like Adobe Premiere Pro, Final Cut Pro, or user-friendly options like iMovie or Canva.
Adding text and graphics: incorporate captions, titles, and engaging visuals.
Optimizing videos for social platforms: aim at 15-60-second videos for Instagram.
Choosing the best posting times: research the best times to post on each platform.
Engaging with the target audience: respond to comments and encourage sharing.
Tracking video performance: use analytics tools to measure views, engagement, and shares.
Be consistent in your social media communication. A/B experiment with various formats to spot your unique touch with the patients.
A distinctive brand image will help you get more visible online and win more dental leads you’ll convert into loyal lifetime patients.
Be consistent with your brand image so that your target patient audience easily associates you with quality periodontal services.
Part of the search engine reputation management (SERM) strategy, prioritize positive online reviews.
Take online reviews as important as patient testimonials. Even negative patient feedback is okay once you can handle it appropriately. Naturally, with more positive periodontal practice reviews, the more patients you’ll get over your closest rivals.
The automation of review requests will help you track and respond to reviews coming from various marketing sources.
Google rewards business profiles with lots of positive patient reviews that directly impact your search engine ranking.
While some 87% of the US population go online to choose healthcare providers, effective patient acquisition is impossible without consistent marketing periodontal services.
Ranking highly in Google and other search engines will be your greatest payoff from all the marketing effort and your digital marketing strategy
With Promodo, you'll access first-hand expertise and effective tactics for the gradual success of your periodontal practice.
Content Marketing Manager at Promodo
Taras has 16 years of hands-on copywriting experience overseas with 3000+ unique copies.
Accredited with Certificate of Proficiency in English (C2 level) by Cambridge University. Studied at Writing Launch Academy (United States) and owns an Academic Writing Certificate from Oregon University. Author of 12 dictionaries with Apriori Publishers.
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