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How to Run Ads for Shopify Store: Essential Strategies for Success
October 9, 2024
10 mins
Running ads for a Shopify store is one of the most effective ways to drive traffic and increase sales. Earlier, we discussed Shopify ad ideas to gain some campaign inspiration. However, simply launching a campaign is not enough—you need a clear strategy to reach your target audience and maximize your return on investment (ROI). In this article, we'll explore the rather technical part of how to run ads for Shopify store. Stay with us to attract more leads and convert them into loyal customers.
Google Ads can be a game-changer for Shopify store owners, helping you reach a wider audience and attract targeted traffic to your site. Since Google is the world's most popular search engine, advertising there gives you a direct line to potential customers actively searching for products like yours. Without Google Ads, you may miss out on this high-intent traffic, limiting your store's growth.
Here is a list of the most important benefits of using Google Ads for your Shopify store:
Before adding ads to your Shopify store, there are several important factors you should consider to ensure your campaigns are successful and cost-effective. Here's a list of key aspects to keep in mind:
Running Google Ads for your Shopify store is one of the most powerful ways to drive traffic and increase sales. However, for a successful ad campaign, you need to follow the correct setup process and optimize each step carefully. Below is a detailed, step-by-step guide to help you get started with Google Ads for Shopify in 2023.
Before you can run Google Ads, you'll need to have both a Google Ads account and a Shopify account. If you haven’t already signed up, both platforms offer free trial versions. Setting up accounts on both platforms is fairly simple:
If you’re reading this article, chances are you already have both accounts, so let’s move further.
The next step is to connect your Shopify store with Google Ads through the Google & YouTube Sales Channel, available in the Shopify App Store. This app acts as a bridge between Shopify and Google, allowing you to run Google Ads and track performance right from within Shopify.
Here’s how to do it:
This app provides a convenient interface for syncing product data from your store with Google Ads, automating the process of setting up Google Shopping Ads. It also allows you to track performance metrics like impressions, clicks, and conversions directly through Shopify, making it much easier to manage your advertising in one place.
After installing the Google & YouTube Sales Channel, the next step is to connect your Google Ads account to Shopify. Here’s how you do it:
By linking your accounts, you make sure Shopify can pull data from your Google Ads campaigns, which helps with optimizing and tracking your ads. It also enables you to track conversions (like purchases or sign-ups) that result from your ad campaigns, which is critical for calculating the return on your ad spend (ROAS).
Now that your Google Ads account is linked to Shopify, it’s time to create your first campaign. This is where you’ll define your ad objectives, audience, and budget. Here’s how to start:
For example, choosing “Sales” will optimize your campaign towards product purchases, while “Leads” will prioritize gathering contact information like email sign-ups.
As an eCommerce business owner, you should probably go with “Sales”.
Once you've set your campaign goal, you need to choose the campaign type that best fits your store’s needs. The most common Google Ads campaign types for Shopify are:
YouTube Video Campaign Example
For a Shopify store, Shopping Campaigns are particularly effective because they allow potential customers to see images of your products along with the price. This creates a visual connection with shoppers before they even click through to your store, increasing the likelihood of conversions.
With your campaign type selected, it’s time to optimize your settings. Pay close attention to the following:
Next, you’ll be asked to enter your Shopify store’s URL, which Google will use to display ads linking directly to your website. You can also track specific actions, such as form submissions or product purchases, depending on your objectives.
Once all your settings are configured, review everything carefully, then hit “Publish” to launch your campaign. After publishing, you’ll need to monitor the performance of your campaign closely:
This eCommerce Marketing Benchmark report will help you navigate all the necessary metrics:
Regularly monitoring your ad performance is key to a successful campaign. By making small adjustments over time, you can ensure that your ads are always optimized for the best possible return on investment.
Now that you know how to run ads for your Shopify store, we wish you smooth sailing. If you have too many products to advertise, or you would simply prefer focusing on more important business aspects, we are here to help. The Promodo team will set up highly effective ads for your Shopify store, ensuring each product gets enough attention from online shoppers and lurkers. Take a look at how we helped eCommerce businesses achieve impressive results:
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