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How to Create an Online Store for a Retailer: Practical Tips to Break into the World of Online Sales
June 21, 2023
6 min
The idea of transitioning your physical store to the online space may not always inspire enthusiasm, especially when you have already invested significant efforts into your offline store and now feel like you are starting from scratch. However, the reality of today's business landscape demands adaptation to new challenges. In this guide, we will explore practical tips on how to create a website for online store with minimal resources, helping you make a successful entry into the world of online sales.
Creating a website for online business, you can't simply choose the first platform you come across to create your online marketplace, as each one offers different features and extensions. While you can start your journey with the cheapest website builder, it may limit your ability to expand or enhance your site in the future.
Therefore, we recommend answering a few questions before selecting your first platform:
How many products do you plan to sell?
Creating a website for business, your first step should be understanding the size of the inventory you intend to sell. If you're planning a small business, you can start with a cost-effective platform that doesn't offer advanced features. However, as your business expands, you will need more tools. If your inventory is already substantial and continuously growing, it's in your best interest to allocate a larger budget for the platform.
What features do you require for your online store?
Does the platform provide all the essential eCommerce features you require? Will you need additional investment for advanced functionality? Designing a website for business, evaluate each feature on your requirements list on a scale of necessity from 1 to 10 to determine if a particular platform truly suits your needs. If you're navigating the complexities of your eCommerce project and need assistance understanding all its features, don't hesitate to seek professional consultation.
What eCommerce platforms are available to you?
eCommerce website builders can simplify the setup and management of your store. To make an optimal choice, consider your business goals, operational model, industry, and technical requirements for your store.
Here is a list of the most popular website builders for online stores:
Create online buyer personas
A common mistake made by retailers transitioning from offline to online commerce is assuming that they will be selling to the same customers. However, that is not the case. While some of your existing customers will make online purchases, it is not sufficient. You need to reach a new audience in the online environment. Therefore, it is important to understand their needs and behavior patterns.
One of the most important tasks for a business is predicting consumer behavior patterns. It is necessary to understand how your target audience is changing, their purchasing power, preferences, price sensitivity, decision-making characteristics, and more. With this data, businesses can update their customer profiles and offer them exactly what they need, thereby increasing their own sales. Promodo strategist Katerina Husachenko explains how to do this in her article.
Choose a specific range of products
Making a small business website, you need to remember that the online space is not as limited as the offline world, right? However, transferring your entire inventory online can only bring you a headache. So, let's imagine that you're learning to swim by gradually immersing yourself in the water rather than jumping into the pool from a diving board.
After a small business website creation, start selling only those products that are most popular among your audience. For example, it could be:
Unique products that will encourage customers to talk about you on social media.
By initially selecting only a portion of your inventory, you'll spare customers the difficulty of choice and save your own time. You won't have to fill in dozens of product listings right away.
Choosing the right inventory management software is also rather important. With a robust system, you can efficiently track stock levels, manage product variations, and reorder items as needed, ensuring that you always have the right products available for your customers. Inventory management software varies in complexity and functionality, meeting different business needs and also business types. For instance, using a business management system for jewelry stores can help streamline these processes, reducing the risk of overstocking or stockouts and enabling you to focus on offering unique and compelling products that drive customer engagement and satisfaction. This allows you to dedicate more time to creating exceptional customer experiences and expanding your product offerings, ultimately contributing to the long-term success and growth of your business.
Set up your delivery process
Delivery issues are the first challenge that online retailers face. Delivery can indeed be a complex and costly process. However, you can simplify this stage by preparing in advance:
By implementing these strategies, you can enhance the delivery experience for your customers and build trust and satisfaction in your online retail business.
Track website analytics
Tracking website analytics is critical when you set up website for small business. And you should do it from the very beginning. All your goals and decisions in the online space should be data-driven. The information you gather will have a tremendous impact on the direction of your online store's development.
Today, the most popular free analytics program is Google Analytics 4. However, setting it up may require the assistance of an expert, at least for creating basic reports.
By implementing website analytics, you will gain valuable insights into user behavior, traffic sources, conversion rates, and other important metrics. This data will help you make informed decisions in developing a website for small business, optimize your website, and improve the overall performance of your online store.
What are the main advantages of Google Analytics 4? How does it differ from Universal Analytics? What challenges can you face during the transition? These and other questions are answered in the article about Google Analytics 4.
Pre-made website templates are the best way to start a website for a small business. Firstly, it is a cost-effective solution that eliminates the need for specialized web design knowledge. Secondly, a template-based online store provides an opportunity to quickly launch your store and generate initial sales within a few days. Nowadays, they come with a range of built-in features that save time and effort in development. You get a responsive design that ensures seamless and consistent user interaction across different devices. Additionally, you can customize their appearance according to your needs by modifying fonts, colors, logos, and many other elements. You can find a variety of such templates on platforms like templatemonster.com.
Once we’ve figured out how to create a website for online business, it’s critical to advertise it. Any business needs to attract new customers, retain existing ones, and make their brand recognizable. The fastest and most controllable tool to achieve these goals is digital marketing. It is the fastest because it takes only a few days from the moment of launch to analyze the initial results. It is controllable because everything is built on data.
To implement this task, you can use the platform called JustWork. How does it work? The service offers an automated approach. After creating a task, you simply grant the platform access to your resources. The platform will autonomously select a specialist with relevant experience and provide them with all the necessary access.
The cost of the specialist's work is also calculated by the platform. You can track all their actions in real time in your personal account. The service also integrates with the client's advertising platforms, collects data automatically, and presents it in a clear dashboard in the personal account. This allows all participants in the process to visually assess the effectiveness of the work.
We believe that our guide on how to make a website for a small business will easy your journey to in the highly competitive eCommerce industry. If you still have questions, please, feel free to contact our team of professionals.
PR & Marketing Manager at Promodo
I am a former journalist and an ardent follower of the "Cut to the chase" principle.
Together with Promodo's marketing team, I tell about the most interesting things in the world of Ukrainian digital. No stories of successful success – only tips, figures, and working case studies from the leading performance marketing agency. By the way, I talk about our failures as well.
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