Content
8 Digital Marketing Approaches to Drive Sales in Motorcycle Dealerships
November 17, 2023
7 min
Motorcycle dealerships are increasingly turning to digital marketing techniques to expand their reach, attract new customers, and enhance brand loyalty. Leveraging the power of online platforms, social media, and data-driven strategies can significantly impact a dealership's success. Here are key motorcycle dealer marketing techniques that can drive the growth of a motorcycle dealership:
One of the basic motorcycle marketing principles is a well-designed and user-friendly website which serves as the virtual showroom for your dealership. Ensure that the site is visually appealing, easy to navigate, and mobile-friendly. Include high-quality images, detailed product information, and clear calls-to-action to encourage visitors to explore your inventory and make inquiries. A seamless online experience can leave a lasting impression and drive potential customers to visit your physical dealership.
“At Promodo, our main product is smart design, which means that before creating layouts, we immerse ourselves in business to achieve the best possible outcome”.
Yevhen Ivliev, Head of UX/UI at Promodo
Implementing automotive SEO techniques is crucial to ensure that your motorcycle dealer website appears prominently in search engine results. Use relevant keywords, optimize meta tags, and regularly update content to stay relevant. Valuable, informative content not only improves your search engine rankings but also engages and educates your audience, establishing your dealership as a trusted resource in the motorcycle community.
If you are confused about what type of content your target audience will like, the Promodo team has compiled several motorcycle marketing ideas for you:
🏍️ Educational Blog Posts: Provide your audience with tips for motorcycle maintenance and care. Information about the latest automotive industry trends and technologies.
🏍️ Video Content: Virtual test rides for various motorcycle models or how-to videos for basic motorcycle maintenance tasks would become highly valued by your target audience.
🏍️ Buying Guides: Targeting potential motorcycle buyers, they would benefit from comparison articles between different motorcycle models.
Don’t overlook the importance of local SEO to attract nearby customers. Optimize your Google Business Profile, include location-based keywords like "motorcycle dealer near me," and encourage customer reviews to improve your visibility in local search results. Adding structured data for local businesses can further boost your rankings and help potential buyers find you easily.
Pay-per-click (PPC) advertising allows you to target specific demographics and display ads to users actively searching for motorcycles or related services. Platforms like Google Ads enable you to set a budget, monitor performance of your motorcycle advertising, and adjust campaigns in real-time. Strategically placing PPC ads can drive traffic to your website, increasing the likelihood of conversions and attracting customers who are ready to make a purchase. For example, the conversion rate from paid traffic in the automotive sales segment is 5.72%, while in the automotive repair, service, and parts segment, it stands at an impressive 12.61%.
Social media marketing is on the list of most widespread marketing ideas for motorcycle business. Social media is a powerful tool for connecting with motorcycle enthusiasts and potential buyers. Establish a strong presence on platforms like Facebook, Instagram, and Twitter. Share visually appealing content, such as images and videos of your motorcycles, customer testimonials, and behind-the-scenes glimpses of your dealership. Engage with your audience through comments, direct messages, and social media advertising to build a community around your brand.
Interesting fact 🏍️: Harley-Davidson chose Instagram to connect with its target audience, recognizing the platform's popularity among millennials.
Planning your motorcycle advertising activities, don’t neglect email marketing. Building a database of customer email addresses allows you to implement personalized email marketing campaigns. Send newsletters, promotions, and updates about new arrivals or special events directly to your customers' inboxes. Personalization can enhance customer engagement and loyalty, making your dealership top-of-mind when they are ready to make a purchase.
“One of the effective motorcycle marketing recommendations is to implement conversion triggers based on user actions, such as abandoned carts or views, price drops on items that have been previously viewed, and the availability of restocked products”.
Yaroslav Stetsenko, Middle Retention Marketing Manager
One of the great motorcycle advertising ideas is partnering with influencers and experts in the motorcycle industry. They can extend your dealership's reach to their followers. Collaborate with influencers for sponsored content, reviews, interviews, or joint events. Their endorsement can add credibility to your brand and attract a wider audience, especially among those who trust the opinions of influencers in the motorcycle community.
Promodo’s team has searched for the most outstanding influencers in the US motorcycle industry to give you a hint in your marketing strategy for motorcycle dealers, although you may consider your local motorcycle industry influencers.
🏍️ Matthew Levatich: Former President and CEO of Harley-Davidson.
🏍️ Paul Teutul Sr.: Co-founder of Orange County Choppers, known from the TV show "American Chopper."
🏍️ Erik Buell: Founder of Erik Buell Racing and a former engineer with Harley-Davidson.
When looking for marketing ideas for motorcycle business, consider hosting virtual events for your target audience. These platforms provide an opportunity to showcase new models, discuss industry trends, and engage with your audience in real-time. Hosting virtual events allows you to connect with a broader audience, including those who may not be able to visit your physical location.
To assess the effectiveness of your digital marketing efforts, utilize key performance indicators (KPIs) such as website traffic, conversion rates, social media engagement, and email open rates. Implement tools like Google Analytics to track user behavior on your website and monitor the success of your marketing campaigns. Regularly analyze this data to make informed decisions, refine your strategies, and optimize your digital marketing performance.
Team Lead of Content for promodo.com
Content marketing manager at Promodo with 7+ years of writing.
When creating valuable business content, I always seek fresh data, interesting facts, the expertise of professionals, and meaningful insights to bring relevant ideas to the audience. I believe that good content can enrich the experience of marketers, empower business owners to make data-driven decisions, and enhance companies in growth.
‣ Experience in international markets (East Asia, Africa, South America).
‣ As a Design Lead, developed innovative design solutions and strategies that helped improve user experience and reflected in positive changes in key performance metrics.
‣ Project leadership and management: While working in design agencies, he has successfully led project teams, ensuring that tasks are completed on time and within budget.
‣ While working for a startup, he played a key role in growing the company from one market to five, which led to increased sales and revenue.
‣ Successfully assembled and managed a multi-national team of 15 talented professionals from different countries, fostering cultural diversity and creativity.
‣ My design solutions have contributed to increased conversions, reduced bounce rates, and increased user engagement, positively impacting key business metrics. ‣ Ensured high quality UX/UI products, taking into account the needs of users, which led to excellent reviews and customer loyalty.
‣ Successfully collaborated with various internal teams such as product development, marketing, and analytics, which contributed to a harmonious approach and achievement of common goals.
‣ Actively contributed to the development and implementation of design processes and methodologies, which ensured more efficient and synergistic teamwork.
Middle Retention Marketing Manager
I have 4 years of experience in retention marketing.
During this time, I have had the opportunity to work with various prominent eCommerce projects, both in improving and refining existing ones, as well as initiating the development of retention marketing strategies from the ground up.
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