Tetiana Turutko

Promoting a niche business can sometimes be a challenge.

For retailers in different countries, the Back to School Season is no less significant than Black Friday or the Christmas holidays.

The popularity of podcast platforms has fluctuated since the pandemic, although it has demonstrated rapid growth recently.

In order to remain reputable, analyse the position of competitors, and find growth points, companies often develop perception maps.

According to the IAB report, ¾ of the advertising expenditures are forwarded to digital channels.

Magento is the world leader in the segment of open source e-commerce solutions.