Today, in the market of advertising in the Internet, experts divide advertising into 2 basic directions:
- Search-based advertising (SEO services)
- Non-search related advertising (banner advertising, PPC management, advertising on topical portals)
PPC management.
A contextual advertisement is an ad message placed on search result pages of search engines (and now even in topical portals), according to the key phrase or the page content. Frequently, this advertising appears on the top (or on the side) of outputs of search engines or topical portals. Today in the world market of PPC management, we may single out the following leaders:
- The system of PPC management "Overture";
- The system of PPC management "Google AdWords";
- The system of PPC management "MSN AdCenter".
Banner advertising.
Banner advertising, alongside with PPC management, is one of the oldest means in the Internet, but still has weight. You should not use this type of advertising for attraction of precise target audience, this usage is not absolutely correct. You will need a considerable amount of banner views in order to involve at least 100 visitors to your site. As a rule, this type of advertising is used for promotion of a brand for the market, and to increase the company brand and style recognition.
Topical portals.
You should not leave aside the opportunity to advertise your site on topical portals. During those not so numerous years, during which the global network exists, many useful and interesting portals have already been created, of which the audience may be interested in your services.
